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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Communication"
~subject:"Data Mining"
~subject:"Digitization"
~subject:"Electronic Commerce"
~subject:"Online-Marketing"
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Communication
Data Mining
Digitization
Electronic Commerce
Online-Marketing
Social Web
211
Social web
211
Consumer behaviour
76
Konsumentenverhalten
76
Internet marketing
63
Social network
50
Soziales Netzwerk
50
Social media
38
Viral marketing
34
Virales Marketing
34
Online retailing
28
Online-Handel
28
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25
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25
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23
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23
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19
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15
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15
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15
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Li, Yung-Ming
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Warkentin, Merrill
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2
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2
Li, Minqiang
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Pai, Peiyu
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2
Zheng, Chundong
2
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1
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Cećez-Kecmanović, Dubravka
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
227
International journal of internet marketing and advertising : IJIMA
115
Journal of retailing and consumer services
113
Technological forecasting & social change : an international journal
103
SpringerLink / Bücher
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
International journal of advertising : the review of marketing communications
69
Industrial marketing management : the international journal for industrial and high-tech firms
68
Information systems research : ISR
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Journal of marketing communications
59
Journal of management information systems : JMIS
58
Business horizons
57
Journal of promotion management : innovations in planning and applied research
57
Tourism management : research, policies, practice
57
Springer eBook Collection
54
International journal of hospitality management
49
Journal of internet commerce
49
Electronic commerce research
48
Cogent business & management
44
The journal of product & brand management
43
International journal of business information systems : IJBIS
41
International journal of electronic marketing and retailing : IJEMR
40
Journal of marketing
38
International journal of technology marketing : IJTMkt
37
The journal of brand management : an international journal
35
Journal of marketing management : MM
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Marketing intelligence & planning
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of strategic marketing
33
International journal of contemporary hospitality management
32
Journal of electronic commerce research : JECR
32
Journal of advertising research
31
Management information systems : mis quarterly
31
Corporate communications : an international journal
30
International journal of e-business research : an official publication of the Information Resources Management Association
30
Journal of travel and tourism marketing
30
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ECONIS (ZBW)
85
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1
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
2
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
3
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
4
Limited engagement of SMEs with social media : a structuration and sensemaking perspective
Meier, Andrea
;
Peters, Mike
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014434729
Saved in:
5
Unraveling the behavioral influence of social media on phishing susceptibility : a Personality-Habit-Information Processing model
Frauenstein, Edwin Donald
;
Flowerday, Stephen
;
Mishi, Syden
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014434741
Saved in:
6
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
7
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
8
Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue
;
Wang, Ruijuan
;
Li, Stella Yiyan
;
Qu, Zhe
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
Saved in:
9
Hybrid social media use and guanxi types : how do employees use social media in the Chinese workplace?
Zheng, Bowen
;
Davison, Robert M.
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013271896
Saved in:
10
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
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