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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Internet marketing"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Markenführung
Consumer behaviour
218
Konsumentenverhalten
218
Social Web
76
Social web
76
Online retailing
75
Online-Handel
75
Online-Marketing
49
Beziehungsmarketing
35
Relationship marketing
35
E-commerce
30
Electronic Commerce
30
Viral marketing
29
Virales Marketing
29
Confidence
24
Innovation adoption
24
Innovationsakzeptanz
24
Vertrauen
24
Website
24
Experiment
23
Dienstleistungsqualität
20
Service quality
20
Customer satisfaction
19
Kundenzufriedenheit
19
Emotion
15
Social network
15
Soziales Netzwerk
15
Brand management
12
Personalization
12
Data protection
11
Datenschutz
11
Personalisierung
11
Social media
11
Social relations
11
Soziale Beziehungen
11
Internet
10
Trust
10
Einzelhandel
9
Information behaviour
9
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55
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Article in journal
Conference proceedings
Aufsatz in Zeitschrift
55
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English
55
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Li, Dahui
3
Warkentin, Merrill
2
Wu, Ji
2
Wu, Yi
2
Yu, Jie
2
Zheng, Chundong
2
Akrout, Houcine
1
Balaji, M. S.
1
Barnes, Stuart J.
1
Ben Mimoun, Mohamed Slim
1
Benavent, Christophe
1
Bhagwatwar, Akshay
1
Bilgihan, Anil
1
Bockstedt, Jesse
1
Bose, Indranil
1
Brocato, E. Deanne
1
Cao, Yanan
1
Chang, Che-Wei
1
Chang, Hsin Hsin
1
Chang, Man Kit
1
Chen, Kuanchin
1
Chen, Leida
1
Chen, Qimei
1
Chen, Ssu-Yu
1
Chen, Weiping
1
Cheung, Waiman
1
Chia-An, Jacob
1
Chong, Alain Yee Long
1
Chou, Shin-Tzu
1
Cobanoglu, Cihan
1
Collignon, Stephane Eric
1
Cyr, Dianne J.
1
Demirkan, Haluk
1
Drennan, Judy
1
Everard, Andrea
1
Fan, Shaokun
1
Fang, Yu-Hui
1
Feng, Nan
1
Fink, Lior
1
Flowerday, Stephen
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
513
Journal of retailing and consumer services
362
The journal of product & brand management
292
The journal of brand management : an international journal
266
International journal of internet marketing and advertising : IJIMA
131
Journal of marketing communications
126
International journal of hospitality management
116
Psychology & marketing
105
Asia Pacific journal of marketing and logistics
104
International journal of advertising : the review of marketing communications
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
Journal of promotion management : innovations in planning and applied research
88
European journal of marketing : EJM
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Marketing intelligence & planning
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Cogent business & management
71
Journal of international consumer marketing
70
International journal of consumer studies
65
Journal of promotion management : JPM
64
Marketing letters : a journal of research in marketing
64
Journal of marketing management : MM
63
Journal of the Academy of Marketing Science
63
International journal of electronic marketing and retailing : IJEMR
61
Journal of marketing
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of strategic marketing
58
Journal of global marketing
57
Journal of internet commerce
57
International journal of contemporary hospitality management
56
The journal of consumer marketing
56
International journal of advertising : the quarterly review of marketing communications
54
International marketing review
53
Journal of fashion marketing and management
51
Journal of marketing research : JMR
51
Journal of retailing
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Journal of travel and tourism marketing
48
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ECONIS (ZBW)
55
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1
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
2
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
3
Unraveling the behavioral influence of social media on phishing susceptibility : a Personality-Habit-Information Processing model
Frauenstein, Edwin Donald
;
Flowerday, Stephen
;
Mishi, Syden
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014434741
Saved in:
4
Do women and men click differently? : mobile devices mitigate gender differences in online dating
Fink, Lior
;
Ilany-Tzur, Naama
;
Yam, Hadar
;
Sokhina, Svetlana
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303269
Saved in:
5
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
6
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
7
Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue
;
Wang, Ruijuan
;
Li, Stella Yiyan
;
Qu, Zhe
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
Saved in:
8
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
9
Between online and offline markets : a structural estimation of consumer demand
Zhang, Xingyue Luna
;
Demirkan, Haluk
- In:
Information & management : the internat. journal of …
58
(
2021
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012533614
Saved in:
10
How does scarcity promotion lead to impulse purchase in the online market? : a field experiment
Wu, Yi
;
Xin, Liwei
;
Li, Dahui
;
Yu, Jie
;
Guo, Junpeng
- In:
Information & management : the internat. journal of …
58
(
2021
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012494879
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