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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Online-Marketing"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Consumer Behaviour"
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Online-Marketing
Theorie
Consumer behaviour
218
Konsumentenverhalten
218
Social Web
76
Social web
76
Online retailing
75
Online-Handel
75
Internet marketing
49
Beziehungsmarketing
35
Relationship marketing
35
E-commerce
30
Electronic Commerce
30
Viral marketing
29
Virales Marketing
29
Confidence
24
Innovation adoption
24
Innovationsakzeptanz
24
Vertrauen
24
Website
24
Experiment
23
Dienstleistungsqualität
20
Service quality
20
Customer satisfaction
19
Kundenzufriedenheit
19
Emotion
15
Social network
15
Soziales Netzwerk
15
Brand management
12
Markenführung
12
Personalization
12
Data protection
11
Datenschutz
11
Personalisierung
11
Social media
11
Social relations
11
Soziale Beziehungen
11
Internet
10
Trust
10
Einzelhandel
9
Information behaviour
9
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45
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Article
53
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Article in journal
Collection of articles of several authors
Aufsatz in Zeitschrift
53
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English
53
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Cyr, Dianne J.
2
Li, Dahui
2
Warkentin, Merrill
2
Wu, Ji
2
Wu, Yi
2
Yu, Jie
2
Zheng, Chundong
2
Akrout, Houcine
1
Balaji, M. S.
1
Barnes, Stuart J.
1
Ben Mimoun, Mohamed Slim
1
Benavent, Christophe
1
Bilgihan, Anil
1
Bockstedt, Jesse
1
Bose, Indranil
1
Brocato, E. Deanne
1
Cao, Yanan
1
Chang, Che-Wei
1
Chang, Hsin Hsin
1
Chang, Man Kit
1
Chen, Kuanchin
1
Chen, Ssu-Yu
1
Chen, Weiping
1
Chen, Zhenjiao
1
Cheung, Waiman
1
Chia-An, Jacob
1
Chong, Alain Yee Long
1
Chou, Shin-Tzu
1
Cobanoglu, Cihan
1
Collignon, Stephane Eric
1
Demirkan, Haluk
1
Drennan, Judy
1
Everard, Andrea
1
Fan, Shaokun
1
Fang, Yulin
1
Feng, Nan
1
Fink, Lior
1
Flowerday, Stephen
1
Frauenstein, Edwin Donald
1
Galletta, Dennis F.
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
243
Journal of retailing and consumer services
194
International journal of internet marketing and advertising : IJIMA
118
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
100
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of industrial organization
62
International journal of hospitality management
59
Economics letters
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
The journal of product & brand management
57
Journal of economic psychology : research in economic psychology and behavioral economics
56
European journal of operational research : EJOR
54
Journal of promotion management : innovations in planning and applied research
54
Journal of internet commerce
53
Journal of economic behavior & organization : JEBO
52
Journal of marketing research : JMR
49
Information systems research : ISR
47
International journal of electronic marketing and retailing : IJEMR
47
Cogent business & management
42
Electronic commerce research
41
The American economic review
41
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
40
Journal of marketing
40
International journal of consumer studies
38
Psychology & marketing
38
Technological forecasting & social change : an international journal
38
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
37
Marketing letters : a journal of research in marketing
36
Journal of electronic commerce research : JECR
33
Journal of promotion management : JPM
33
Journal of the Academy of Marketing Science
33
Operations research
33
Journal of economics
32
Journal of retailing
32
Tourism management : research, policies, practice
32
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ECONIS (ZBW)
53
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1
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
2
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
3
Unraveling the behavioral influence of social media on phishing susceptibility : a Personality-Habit-Information Processing model
Frauenstein, Edwin Donald
;
Flowerday, Stephen
;
Mishi, Syden
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014434741
Saved in:
4
Do women and men click differently? : mobile devices mitigate gender differences in online dating
Fink, Lior
;
Ilany-Tzur, Naama
;
Yam, Hadar
;
Sokhina, Svetlana
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303269
Saved in:
5
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
6
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
7
Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue
;
Wang, Ruijuan
;
Li, Stella Yiyan
;
Qu, Zhe
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
Saved in:
8
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
9
Between online and offline markets : a structural estimation of consumer demand
Zhang, Xingyue Luna
;
Demirkan, Haluk
- In:
Information & management : the internat. journal of …
58
(
2021
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012533614
Saved in:
10
How does scarcity promotion lead to impulse purchase in the online market? : a field experiment
Wu, Yi
;
Xin, Liwei
;
Li, Dahui
;
Yu, Jie
;
Guo, Junpeng
- In:
Information & management : the internat. journal of …
58
(
2021
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012494879
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