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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
218
Konsumentenverhalten
218
Social Web
76
Social web
76
Online retailing
75
Online-Handel
75
Internet marketing
49
Beziehungsmarketing
35
Relationship marketing
35
E-commerce
30
Electronic Commerce
30
Viral marketing
29
Virales Marketing
29
Confidence
24
Innovation adoption
24
Innovationsakzeptanz
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Vertrauen
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Dienstleistungsqualität
20
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Customer satisfaction
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Kundenzufriedenheit
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Emotion
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Social network
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Data protection
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Personalisierung
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Li, Dahui
2
Warkentin, Merrill
2
Wu, Ji
2
Wu, Yi
2
Yu, Jie
2
Zheng, Chundong
2
Akrout, Houcine
1
Balaji, M. S.
1
Barnes, Stuart J.
1
Ben Mimoun, Mohamed Slim
1
Benavent, Christophe
1
Bilgihan, Anil
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Bockstedt, Jesse
1
Bose, Indranil
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1
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1
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1
Chang, Man Kit
1
Chen, Kuanchin
1
Chen, Ssu-Yu
1
Chen, Weiping
1
Cheung, Waiman
1
Chia-An, Jacob
1
Chong, Alain Yee Long
1
Chou, Shin-Tzu
1
Cobanoglu, Cihan
1
Collignon, Stephane Eric
1
Cyr, Dianne J.
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Demirkan, Haluk
1
Drennan, Judy
1
Everard, Andrea
1
Fan, Shaokun
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Feng, Nan
1
Fink, Lior
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Flowerday, Stephen
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1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
191
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of promotion management : JPM
29
Journal of advertising research
28
Journal of management information systems : JMIS
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Technological forecasting & social change : an international journal
26
Psychology & marketing
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
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1
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
2
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
3
Unraveling the behavioral influence of social media on phishing susceptibility : a Personality-Habit-Information Processing model
Frauenstein, Edwin Donald
;
Flowerday, Stephen
;
Mishi, Syden
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014434741
Saved in:
4
Do women and men click differently? : mobile devices mitigate gender differences in online dating
Fink, Lior
;
Ilany-Tzur, Naama
;
Yam, Hadar
;
Sokhina, Svetlana
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303269
Saved in:
5
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
6
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
7
Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue
;
Wang, Ruijuan
;
Li, Stella Yiyan
;
Qu, Zhe
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
Saved in:
8
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
9
Between online and offline markets : a structural estimation of consumer demand
Zhang, Xingyue Luna
;
Demirkan, Haluk
- In:
Information & management : the internat. journal of …
58
(
2021
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012533614
Saved in:
10
How does scarcity promotion lead to impulse purchase in the online market? : a field experiment
Wu, Yi
;
Xin, Liwei
;
Li, Dahui
;
Yu, Jie
;
Guo, Junpeng
- In:
Information & management : the internat. journal of …
58
(
2021
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012494879
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