//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virales Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Viral marketing
54
Virales Marketing
54
Social Web
34
Social web
34
Consumer behaviour
29
Konsumentenverhalten
29
Internet marketing
28
Online-Marketing
28
Online retailing
24
Online-Handel
24
Personalisierung
11
Personalization
11
Data Mining
9
Data mining
9
E-commerce
9
Electronic Commerce
9
Online reviews
8
Electronic word-of-mouth
6
Internet
6
Social network
6
Soziales Netzwerk
6
Social media
5
Social relations
5
Soziale Beziehungen
5
Beziehungsmarketing
4
Experiment
4
Relationship marketing
4
Word-of-mouth
4
Brand
3
Brand management
3
Credibility
3
Customer integration
3
Kundenintegration
3
Markenartikel
3
Markenführung
3
Motivation
3
Online consumer reviews
3
Online product reviews
3
Online review
3
Review helpfulness
3
more ...
less ...
Online availability
All
Undetermined
47
Type of publication
All
Article
54
Type of publication (narrower categories)
All
Article in journal
54
Aufsatz in Zeitschrift
54
Language
All
English
54
Author
All
Bose, Indranil
2
Cao, Huanhuan
2
Li, Xiaolin
2
Luo, Xin
2
Mai, Feng
2
Wu, Chaojiang
2
Akrout, Houcine
1
Balaji, M. S.
1
Banerjee, Shankhadeep
1
Beck, Roman
1
Benitez, Jose
1
Bhattacharyya, Samadrita
1
Bockstedt, Jesse
1
Brusch, Ines
1
Calderon, Dennis
1
Chang, Che-Wei
1
Chen, Hong
1
Chen, Kuanchin
1
Chen, Kun
1
Chen, Qimei
1
Chen, Rui
1
Chen, Shengjun
1
Chen, Ssu-Yu
1
Chen, Weiping
1
Cheng, Xusen
1
Chiu, Ya-Ling
1
Chong, Alain Yee Long
1
Chuang, Hui-Chi
1
Deng, Zhaohua
1
Dong, Ming
1
Du, Jaingze
1
Duan, Wenjing
1
Eryarsoy, Enes
1
Fan, Shaokun
1
Feng, Haoyuan
1
Filieri, Raffaele
1
Fresneda, Jorge E.
1
Gao, Baojun
1
Gefen, David
1
Geng, Xianjun
1
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
SpringerLink / Bücher
30
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
more ...
less ...
Source
All
ECONIS (ZBW)
54
Showing
1
-
10
of
54
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The motivation paradox : understanding contradictory effects of awards on contribution quantity versus quality in virtual community
Banerjee, Shankhadeep
;
Bhattacharyya, Samadrita
;
Bose, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014434726
Saved in:
2
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
3
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
4
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
5
A growing or depreciating love? : linking time with customer satisfaction through online reviews
Xu, Xun
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013255742
Saved in:
6
Doctors' provision of online health consultation service and patient review valence : evidence from a quasi-experiment
Liu, Shan
;
Wang, Hao
;
Gao, Baojun
;
Deng, Zhaohua
- In:
Information & management : the internat. journal of …
59
(
2022
)
5
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013327143
Saved in:
7
Should we teach in hybrid mode or fully online? : a theory and empirical investigation on the service-profit chain in MBAs
Scaringella, Laurent
;
Górska, Anna
;
Calderon, Dennis
; …
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013259494
Saved in:
8
Identification of travel styles by learning from consumer-generated images in online travel communities
Brusch, Ines
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013363427
Saved in:
9
How online reviews interact with a firm's free version strategy
Cao, Huanhuan
;
Jiang, Jinhu
;
Geng, Xianjun
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013363430
Saved in:
10
Conspicuous display through photo sharing in online reviews : evidence from an online travel platform
Hu, Xin
;
Luo, Jifeng
;
Wu, Zhiyan
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013488529
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->