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~isPartOf:"Information economics and policy : IEP"
~isPartOf:"Information systems and e-business management : ISeB"
~subject:"Online-Marketing"
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Subject
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Online-Marketing
Electronic Commerce
141
E-commerce
140
Internet
118
Consumer behaviour
59
Konsumentenverhalten
59
Online retailing
51
Online-Handel
51
Digitale Dienste
47
Web-based service
47
Social Web
46
Social web
46
Theorie
40
Theory
40
Internet marketing
28
Competition
22
USA
22
United States
22
Wettbewerb
22
Access regulation
21
Digital platform
21
Digitale Plattform
21
Mobile communications
21
Mobilkommunikation
21
Netzregulierung
21
Telecommunications industry
21
Telekommunikationssektor
21
Breitbandkommunikation
20
Broadband communications
20
Confidence
19
Network economics
19
Netzwerkökonomik
19
Vertrauen
19
Information technology
18
Informationstechnik
18
Regulation
17
Regulierung
17
Geschäftsmodell
16
Welt
16
World
16
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28
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28
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Choi, Jay Pil
2
Klein, Tobias J.
2
Alarcón-del-Amo, María-del-Carmen
1
Baye, Michael R.
1
Blomster, Miikka
1
Bonsón-Fernández, Rocío
1
Carroni, Elias
1
Chang, Hsin-Lu
1
Chang, Kuo-Chien
1
Chesnes, Matthew
1
Chodak, Grzegorz
1
Dai, Hongyan
1
De los Santos, Babur
1
Del Chiappa, Giacomo
1
Dindaroğlu, Burak
1
Edelman, Benjamin
1
Escobar-Rodríguez, Tomás
1
Fan, Yi-Ling
1
Florian, Johannsen
1
Gautier, Axel
1
Ge, Ling
1
Gilchrist, Duncan Sheppard
1
Hammerl, Timo
1
Han, Honghua
1
Hong, Sounman
1
Hsu, Chia-lin
1
Idemudia, Efosa C.
1
Jha, Chandan Kumar
1
Jin, Ginger Zhe
1
Ke, Dan
1
Koivumäki, Timo
1
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1
Lee, Ya-Ching
1
Leist, Susanne
1
Li, Chen
1
Li, Kai
1
Lin, Hsin-Hui
1
Lin, Zhangxi
1
Lorenzo-Romero, Carlota
1
Paolini, Dimitri
1
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Published in...
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Information economics and policy : IEP
Information systems and e-business management : ISeB
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
120
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Springer eBook Collection
83
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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ECONIS (ZBW)
28
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28
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1
UR:SMART : a tool for analyzing social media content
Schwaiger, Josef
;
Hammerl, Timo
;
Florian, Johannsen
; …
- In:
Information systems and e-business management : ISeB
19
(
2021
)
4
,
pp. 1275-1320
Persistent link: https://www.econbiz.de/10012703219
Saved in:
2
Digital inclusion in social media marketing adoption : the role of product suitability in the agriculture sector
Han, Honghua
;
Xiong, Jason
;
Zhao, Kexin
- In:
Information systems and e-business management : ISeB
20
(
2022
)
4
,
pp. 657-683
Persistent link: https://www.econbiz.de/10013483729
Saved in:
3
Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing
Blomster, Miikka
;
Koivumäki, Timo
- In:
Information systems and e-business management : ISeB
20
(
2022
)
1
,
pp. 123-169
Persistent link: https://www.econbiz.de/10013186518
Saved in:
4
Who will stay with the brand after posting non-5/5 rating of purchase? : an empirical study of online consumer repurchase behavior
Ke, Dan
;
Zhang, Heci
;
Yu, Ning
;
Tu, Yanbin
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 405-437
Persistent link: https://www.econbiz.de/10012616912
Saved in:
5
Mergers in the digital economy
Gautier, Axel
;
Lamesch, Joe
- In:
Information economics and policy : IEP
54
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012655869
Saved in:
6
Measuring consumer well-being from using free-of-charge digital services : the case of navigation apps
Sobolewski, Maciej
- In:
Information economics and policy : IEP
56
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013207633
Saved in:
7
The problem of shelf-warmers in electronic commerce : a proposed solution
Chodak, Grzegorz
- In:
Information systems and e-business management : ISeB
18
(
2020
)
2
,
pp. 259-280
Persistent link: https://www.econbiz.de/10012292394
Saved in:
8
Influences of place attachment and social media affordances on online brand community continuance
Wang, Kai
;
Tai, Jeffrey C. F.
;
Chang, Hsin-Lu
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 459-493
Persistent link: https://www.econbiz.de/10012616927
Saved in:
9
The interaction of discount promotion and display-related promotion on on-demand platforms
Dai, Hongyan
;
Ge, Ling
;
Li, Chen
;
Wen, Yan
- In:
Information systems and e-business management : ISeB
20
(
2022
)
2
,
pp. 285-302
Persistent link: https://www.econbiz.de/10013267878
Saved in:
10
Business models for streaming platforms : content acquisition, advertising and users
Carroni, Elias
;
Paolini, Dimitri
- In:
Information economics and policy : IEP
52
(
2020
)
Persistent link: https://www.econbiz.de/10012502290
Saved in:
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