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~isPartOf:"Information economics and policy : IEP"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Psychology & marketing"
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Consumer behaviour
315
Internet marketing
315
Konsumentenverhalten
315
Online-Marketing
315
Social Web
258
Social web
258
Internet
137
Advertising effects
134
Werbewirkung
134
Online retailing
113
Online-Handel
113
Viral marketing
103
Virales Marketing
103
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95
Electronic Commerce
95
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86
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86
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85
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84
Brand management
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Fulgoni, Gian M.
8
Pauwels, Koen
7
Ruyter, Ko de
7
Verhoef, Peter C.
6
Fulgoni, Gian
5
Noort, Guda van
5
Bellman, Steven
4
Campbell, Colin L.
4
Dwivedi, Yogesh Kumar
4
Flavián Blanco, Carlos
4
Goodrich, Kendall
4
Hofacker, Charles F.
4
Hoffman, Donna L.
4
Labrecque, Lauren I.
4
Lipsman, Andrew
4
Novak, Thomas P.
4
Reijmersdal, Eva A. van
4
Sauer, Nicola E.
4
Spann, Martin
4
Waldfogel, Joel
4
Wiertz, Caroline
4
Wirtz, Jochen
4
Bijmolt, Tammo H. A.
3
Brettel, Malte
3
Buhalis, Dimitrios
3
Choi, Jay Pil
3
Cook, William A.
3
Darley, William K.
3
Dolen, Willemijn M. van
3
Edelman, Benjamin
3
Eigenraam, Anniek W.
3
Filieri, Raffaele
3
Gensler, Sonja
3
Ghosh, Tathagata
3
Gonc̦alves, Helena Martins
3
Grzybowski, Lukasz
3
Hennig-Thurau, Thorsten
3
Hollebeek, Linda D.
3
Keeling, Debbie Isobel
3
King, Karen Whitehill
3
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Information economics and policy : IEP
Journal of advertising research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Psychology & marketing
Journal of business research : JBR
952
Journal of retailing and consumer services
716
SpringerLink / Bücher
581
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
403
NBER working paper series
378
Management science : journal of the Institute for Operations Research and the Management Sciences
325
Information systems research : ISR
323
Electronic commerce research
318
Springer eBook Collection
316
International journal of business information systems : IJBIS
313
Working paper / National Bureau of Economic Research, Inc.
297
International journal of internet marketing and advertising : IJIMA
287
Journal of internet commerce
265
NBER Working Paper
258
Journal of payments strategy & systems
244
Journal of management information systems : JMIS
239
Information systems and e-business management : ISeB
230
Industrial marketing management : the international journal for industrial and high-tech firms
229
International journal of hospitality management
224
Tourism management : research, policies, practice
224
International journal of electronic marketing and retailing : IJEMR
211
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
CESifo working papers
197
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
International journal of production research
179
European journal of operational research : EJOR
178
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Finance research letters
172
Premier reference source
170
Business horizons
169
Management information systems : mis quarterly
168
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ECONIS (ZBW)
798
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798
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
3
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
4
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
5
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
6
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
7
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
8
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
9
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
10
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
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