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~isPartOf:"Information systems research : ISR"
~isPartOf:"International business and economics research journal"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
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Search: subject_exact:"Loyalty card"
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Internet marketing
Kundenbindungsprogramm
48
Loyalty program
48
Consumer behaviour
37
Konsumentenverhalten
37
Beziehungsmarketing
23
Relationship marketing
23
Einzelhandel
11
Retail trade
11
Loyalty programs
8
Online retailing
8
Online-Handel
8
Rabatt
8
Rebate
8
Food retailing
7
Lebensmitteleinzelhandel
7
Mobile Business
7
Mobile business
7
Sales promotion
7
Verkaufsförderung
7
Preismanagement
6
Pricing strategy
6
E-commerce
5
Electronic Commerce
5
Mobile communications
5
Mobilkommunikation
5
Online-Marketing
5
Brand
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Mobile coupons
3
Mobile phone
3
Mobiltelefon
3
Pricing
3
Theorie
3
Theory
3
Viral marketing
3
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Ba, Sulin
1
Chen, Haipeng
1
Choudhary, Vidyanand
1
Duan, Yongrui
1
Feng, Yue
1
Huang, Lihua
1
Jung, Kwon
1
Lee, Boon Young
1
Liu, Tonghui
1
Lu, Xianghua
1
Mao, Zhixin
1
Shivendu, Shivendu
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Wu, Ji
1
Zhao, Haichuan
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Information systems research : ISR
International business and economics research journal
Journal of retailing and consumer services
International journal of contemporary hospitality management
2
Biometrics and neuroscience research in business and management : advances and applications
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic markets : the international journal on networked business
1
European journal of operational research : EJOR
1
Forum Marketing
1
Gabler Research / Forum Marketing
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management and marketing research : IJMMR
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business and economics : JIBE
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Schriftenreihe Marketing, Management
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of product & brand management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
5
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1
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
2
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
3
Targeted couponing in online auctions
Choudhary, Vidyanand
;
Shivendu, Shivendu
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011754087
Saved in:
4
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
5
Online vs. offline coupon redemption behaviors
Jung, Kwon
;
Lee, Boon Young
- In:
International business and economics research journal
9
(
2010
)
12
,
pp. 23-36
Persistent link: https://www.econbiz.de/10009309171
Saved in:
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