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~isPartOf:"Information systems research : ISR"
~isPartOf:"International business and economics research journal"
~subject:"Internet marketing"
~type:"article"
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Search: subject_exact:"Loyalty card"
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Internet marketing
Kundenbindungsprogramm
6
Loyalty program
6
Consumer behaviour
4
Konsumentenverhalten
4
Online-Marketing
4
Online retailing
3
Online-Handel
3
Mobile Anwendung
2
Mobile Business
2
Mobile application
2
Mobile business
2
Mobile communications
2
Mobilkommunikation
2
Preismanagement
2
Pricing strategy
2
Sales promotion
2
Verkaufsförderung
2
Viral marketing
2
Virales Marketing
2
Advertising effects
1
Arbeitsmobilität
1
Auction
1
Auction theory
1
Auktion
1
Auktionstheorie
1
Beziehungsmarketing
1
Commuting
1
Deutschland
1
E-commerce
1
Electronic Commerce
1
Feldforschung
1
Field research
1
Gastronomie
1
Germany
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet
1
Internet-Auktion
1
Labour mobility
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Ba, Sulin
1
Chen, Haipeng
1
Choudhary, Vidyanand
1
Feng, Yue
1
Huang, Lihua
1
Jung, Kwon
1
Lee, Boon Young
1
Lu, Xianghua
1
Shivendu, Shivendu
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Wu, Ji
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Zhao, Haichuan
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Information systems research : ISR
International business and economics research journal
International journal of contemporary hospitality management
2
Biometrics and neuroscience research in business and management : advances and applications
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic markets : the international journal on networked business
1
European journal of operational research : EJOR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management and marketing research : IJMMR
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business and economics : JIBE
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of product & brand management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
4
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1
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
2
Targeted couponing in online auctions
Choudhary, Vidyanand
;
Shivendu, Shivendu
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011754087
Saved in:
3
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
4
Online vs. offline coupon redemption behaviors
Jung, Kwon
;
Lee, Boon Young
- In:
International business and economics research journal
9
(
2010
)
12
,
pp. 23-36
Persistent link: https://www.econbiz.de/10009309171
Saved in:
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