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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Suchmaschine"
~subject:"Website"
~subject:"Werbewirkung"
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Suchmaschine
Website
Werbewirkung
Internet marketing
336
Online-Marketing
336
Consumer behaviour
175
Konsumentenverhalten
175
Social Web
169
Social web
169
Advertising effects
85
Viral marketing
76
Virales Marketing
76
Online retailing
70
Online-Handel
70
Advertising
68
Werbung
67
social media
62
Brand management
61
Markenführung
61
E-commerce
60
Electronic Commerce
60
Beziehungsmarketing
48
Relationship marketing
48
Brand image
44
Markenimage
44
Internet
34
Marketing management
28
Marketingmanagement
28
Search engine
26
USA
20
United States
20
Facebook
17
Mobile communications
15
Mobilkommunikation
15
Brand
14
Markenartikel
14
Preismanagement
14
Pricing strategy
14
social media marketing
14
advertising
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Article
118
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119
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Ghose, Anindya
3
Pauwels, Koen
3
Agarwal, Ashish
2
Animesh, Animesh
2
Assimakopoulos, Costas
2
Chen, Jianqing
2
Dekimpe, Marnik G.
2
Guitart, Ivan A.
2
Haan, Evert de
2
Hosanagar, Kartik
2
Kwon, Eun Sook
2
Moro, Sérgio
2
Moschis, George P.
2
Pant, Gautam
2
Ramos, Ricardo F.
2
Rita, Paulo
2
Viswanathan, Siva
2
Whinston, Andrew B.
2
Abida, Fatma Choura
1
Abou Nabout, Nadia
1
Acikgoz, Fulya
1
Acquisti, Alessandro
1
Agarwal, Ritu
1
Aghniadi
1
Agrebi, Meriem
1
Aksehirli, Zeynep
1
Alexandrovskiy, Sergey
1
An, Soontae
1
Anderl, Eva
1
Antoniadis, Ioannis
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Arora, Taanika
1
Ba, Sulin
1
Bae, Young Han
1
Bakr, Yousra
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Balconi, Michela
1
Barrichello, Alcides
1
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Published in...
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
78
International journal of advertising : the review of marketing communications
76
Journal of business research : JBR
66
Journal of advertising research
61
Journal of marketing communications
59
Journal of retailing and consumer services
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
International journal of advertising : the quarterly review of marketing communications
39
Journal of promotion management : innovations in planning and applied research
39
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of marketing research : JMR
26
Journal of promotion management : JPM
25
International journal of electronic marketing and retailing : IJEMR
23
Journal of internet commerce
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
International journal of electronic commerce : IJEC
21
International journal of hospitality management
21
Journal of electronic commerce research : JECR
19
Psychology & marketing
19
Electronic commerce research
17
Journal of marketing research
17
Journal of advertising : official publication of the American Academy of Advertising
16
Tourism management : research, policies, practice
16
Electronic commerce research and applications
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of marketing
15
Journal of travel and tourism marketing
15
SpringerLink / Bücher
15
CESifo working papers
14
International journal of business information systems : IJBIS
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
European journal of marketing : EJM
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Marketing intelligence & planning
13
Quantitative marketing and economics : QME
13
International journal of electronic business
12
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ECONIS (ZBW)
119
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
5
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
6
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
7
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
8
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
9
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
10
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
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