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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"essentials"
~subject:"Suchmaschine"
~subject:"social media"
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Suchmaschine
social media
Online-Marketing
357
Internet marketing
352
Social Web
182
Social web
182
Consumer behaviour
169
Konsumentenverhalten
169
Viral marketing
81
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81
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71
Online retailing
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Online-Handel
71
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63
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61
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57
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44
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Journal of travel and tourism marketing
essentials
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of marketing communications
25
Journal of promotion management : innovations in planning and applied research
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Cogent business & management
16
International journal of advertising : the review of marketing communications
16
International journal of business information systems : IJBIS
16
International journal of technology marketing : IJTMkt
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of internet commerce
15
International journal of electronic commerce : IJEC
14
Journal of management information systems : JMIS
14
CESifo working papers
13
Journal of marketing research : JMR
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of hospitality marketing & management
12
Journal of marketing management : MM
12
International journal of electronic business
11
Health marketing quarterly
10
Electronic commerce research and applications
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing
9
Management information systems : mis quarterly
9
Discussion papers / CEPR
8
International journal of market research
8
Journal of marketing research
8
Journal of promotion management : JPM
8
Discussion paper
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
Journal of nonprofit & public sector marketing
7
Journal of organizational computing and electronic commerce
7
Journal of strategic marketing
7
Springer eBook Collection
7
SpringerLink / Bücher
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ECONIS (ZBW)
98
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
How do social media tourist images influence destination attitudes? : effects of social comparison and envy
Xu, Jia
;
Wang, Yi
;
Jiang, Yangyang
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 310-325
Persistent link: https://www.econbiz.de/10014369793
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
5
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
6
Are you what you tweet? : the impact of sentiment on digital news consumption and social media sharing
Oh, Hyelim
;
Goh, Khim Yong
;
Phan, Tuan Q.
- In:
Information systems research : ISR
34
(
2023
)
1
,
pp. 111-136
Persistent link: https://www.econbiz.de/10014323389
Saved in:
7
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
8
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
9
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
10
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
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