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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"essentials"
~subject:"Advertising"
~subject:"Suchmaschine"
~subject:"USA"
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Advertising
Suchmaschine
USA
Online-Marketing
308
Internet marketing
303
Social Web
157
Social web
157
Consumer behaviour
149
Konsumentenverhalten
149
Advertising effects
67
Werbewirkung
67
Viral marketing
66
Virales Marketing
66
Online retailing
63
Online-Handel
63
social media
62
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56
Brand management
54
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54
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51
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49
Beziehungsmarketing
41
Relationship marketing
41
Brand image
35
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35
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33
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27
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
essentials
International journal of advertising : the review of marketing communications
79
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of business research : JBR
49
Journal of advertising research
44
Journal of marketing communications
41
Journal of promotion management : innovations in planning and applied research
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
International journal of advertising : the quarterly review of marketing communications
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of marketing research : JMR
23
Journal of retailing and consumer services
22
Journal of promotion management : JPM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
CESifo working papers
16
International journal of electronic marketing and retailing : IJEMR
16
Psychology & marketing
16
International journal of electronic commerce : IJEC
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Journal of marketing
14
Electronic commerce research
13
Electronic commerce research and applications
13
Journal of current issues and research in advertising
13
Quantitative marketing and economics : QME
13
SpringerLink / Bücher
13
Discussion papers / CEPR
12
European journal of operational research : EJOR
12
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
12
Journal of marketing research
12
Marketing letters : a journal of research in marketing
12
European journal of marketing : EJM
11
Journal of electronic commerce research : JECR
11
Journal of internet commerce
11
Marketing science
11
NBER working paper series
11
Young consumers : insight and ideas for responsible marketers
11
Business horizons
10
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ECONIS (ZBW)
96
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Special issue on:
Internet
marketing
and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen
(
ed.
);
Chang, Fang-Kai
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014442659
Saved in:
4
Attribution modelling in digital advertising for e-commerce
Alexandrovskiy, Sergey
;
Trundova, Olga
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 19-37
Persistent link: https://www.econbiz.de/10013041198
Saved in:
5
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
6
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
7
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
8
Advertising in app : a neuroscientific approach
Cassioli, Federico
;
Balconi, Michela
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 257-270
Persistent link: https://www.econbiz.de/10013256308
Saved in:
9
Worried about digital footprint? : attitudes toward online behavioural advertising with the AdChoices icon
An, Soontae
;
Kang, Hannah
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10013256311
Saved in:
10
The welfare impact of targeted advertising technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
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