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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Suchmaschine"
~subject:"Website"
~subject:"Werbewirkung"
~subject:"social media"
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Suchmaschine
Website
Werbewirkung
social media
Internet marketing
284
Online-Marketing
284
Social Web
152
Social web
152
Consumer behaviour
148
Konsumentenverhalten
148
Advertising effects
67
Viral marketing
65
Virales Marketing
65
Online retailing
63
Online-Handel
63
Advertising
53
Werbung
53
Brand management
51
Markenführung
51
E-commerce
49
Electronic Commerce
49
Beziehungsmarketing
41
Relationship marketing
41
Brand image
35
Markenimage
35
Internet
30
Marketing management
22
Marketingmanagement
22
Search engine
22
USA
18
United States
18
Facebook
17
social media marketing
14
advertising
13
Confidence
12
Mobile communications
12
Mobilkommunikation
12
Vertrauen
12
Social network
11
Soziales Netzwerk
11
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148
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148
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148
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Ghose, Anindya
4
Animesh, Animesh
3
Pinsonneault, Alain
3
Rita, Paulo
3
Whinston, Andrew B.
3
Agarwal, Ashish
2
Assimakopoulos, Costas
2
Chen, Jianqing
2
Duh, Helen Inseng
2
Ha, Louisa
2
Han, Sang Pil
2
Hosanagar, Kartik
2
Kwon, Eun Sook
2
Logan, Kelty
2
Moro, Sérgio
2
Moschis, George P.
2
Pant, Gautam
2
Ramos, Ricardo F.
2
Tan, Yong
2
Viswanathan, Siva
2
Abida, Fatma Choura
1
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Acquisti, Alessandro
1
Adomavicius, Gediminas
1
Afolabi, Ibukun Tolulope
1
Agarwal, Ritu
1
Aghniadi
1
Agrebi, Meriem
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mudahka, Lolwah
1
Alan, Alev Kocak
1
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1
Alexandrovskiy, Sergey
1
Alvandi, Mohsen
1
An, Soontae
1
Antoniadis, Ioannis
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
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Published in...
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
International journal of advertising : the review of marketing communications
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing communications
72
Journal of business research : JBR
66
Journal of advertising research
61
Journal of promotion management : innovations in planning and applied research
49
Journal of retailing and consumer services
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of advertising : the quarterly review of marketing communications
40
Journal of internet commerce
36
International journal of electronic marketing and retailing : IJEMR
33
Journal of promotion management : JPM
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Journal of marketing research : JMR
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
International journal of technology marketing : IJTMkt
26
International journal of business information systems : IJBIS
25
Cogent business & management
24
Journal of marketing
24
Psychology & marketing
24
International journal of electronic commerce : IJEC
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Journal of travel and tourism marketing
22
International journal of hospitality management
21
Journal of management information systems : JMIS
21
Journal of marketing research
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of hospitality marketing & management
20
Journal of electronic commerce research : JECR
19
CESifo working papers
18
Electronic commerce research
17
Health marketing quarterly
17
International journal of electronic business
16
Journal of advertising : official publication of the American Academy of Advertising
16
Tourism management : research, policies, practice
16
Electronic commerce research and applications
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
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ECONIS (ZBW)
148
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1
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148
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
4
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
5
Are you what you tweet? : the impact of sentiment on digital news consumption and social media sharing
Oh, Hyelim
;
Goh, Khim Yong
;
Phan, Tuan Q.
- In:
Information systems research : ISR
34
(
2023
)
1
,
pp. 111-136
Persistent link: https://www.econbiz.de/10014323389
Saved in:
6
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
7
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
8
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
9
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
10
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
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