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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Capability approach"
~subject:"Capability-Ansatz"
~subject:"Werbewirkung"
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Capability approach
Capability-Ansatz
Werbewirkung
Web 2.0 technologies
26
Web 2.0-Technologien
26
Social Web
20
Social web
20
Internet marketing
8
Online-Marketing
8
Viral marketing
5
Virales Marketing
5
user-generated content
5
social media
4
Advertising effects
3
Content Management
3
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3
Knowledge management
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Public relations
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Social media
3
Wissensmanagement
3
blogs
3
Öffentlichkeitsarbeit
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Advertising
2
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2
Internet
2
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Kundenintegration
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Online retailing
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Online-Handel
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Wikipedia
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endogeneity
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Hu, Nan
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Mahr, Dominik
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Muninger, Marie-Isabelle
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Information systems research : ISR
Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Innovatives Markenmanagement
2
International journal of advertising : the quarterly review of marketing communications
2
Always learning
1
Cases on strategic social media utilization in the nonprofit sector
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global information management : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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The value of social media for innovation : a capability perspective
Muninger, Marie-Isabelle
;
Hammedi, Wafa
;
Mahr, Dominik
- In:
Journal of business research : JBR
95
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10011979824
Saved in:
2
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
3
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
4
Value relevance of blog visibility
Hu, Nan
;
Liu, Ling
;
Tripathy, Arindam
;
Yao, Lee J.
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1361-1368
Persistent link: https://www.econbiz.de/10009382459
Saved in:
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