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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Marketing intelligence & planning"
~subject:"Environmental consciousness"
~subject:"Social Web"
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Search: subject_exact:"Konsumentenpsychologie"
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Environmental consciousness
Social Web
Consumer behaviour
515
Konsumentenverhalten
515
Beziehungsmarketing
91
Relationship marketing
91
Online retailing
90
Online-Handel
90
Brand management
79
Markenführung
79
Brand image
69
Markenimage
69
Social web
68
Internet marketing
62
Online-Marketing
60
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54
Electronic Commerce
53
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43
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42
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42
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Tan, Yong
3
Choi, Ben C. F.
2
Fernando, Angeline Gautami
2
Ghose, Anindya
2
Hann, Il-Horn
2
Hinz, Oliver
2
Jiang, Zhenhui
2
Khare, Arpita
2
Kim, Sung S.
2
Lin, Zhijie
2
Lobo, Antonio
2
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2
Yin, Dezhi
2
Zameer, Hashim
2
Zhang, Xiaoquan
2
Abubakar, Abubakar Mohammed
1
Adams, Frank G.
1
Aggarwal, Rohit
1
Ahmed, Riaz Uddin
1
Ajiboye, Tolu
1
Aksoy, Safak
1
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1
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1
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1
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1
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1
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1
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1
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Information systems research : ISR
Journal of customer behaviour
Marketing intelligence & planning
Journal of business research : JBR
254
Journal of retailing and consumer services
213
International journal of consumer studies
100
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Technological forecasting & social change : an international journal
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
60
Psychology & marketing
59
Journal of marketing communications
56
International journal of hospitality management
52
International journal of advertising : the review of marketing communications
51
Journal of promotion management : innovations in planning and applied research
51
Cogent business & management
47
Journal of marketing management : MM
46
Journal of internet commerce
45
Asia Pacific journal of marketing and logistics
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of travel and tourism marketing
40
The journal of brand management : an international journal
40
International journal of electronic marketing and retailing : IJEMR
39
Business strategy and the environment
37
Journal of electronic commerce research : JECR
37
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of management information systems : JMIS
36
Tourism management : research, policies, practice
36
International journal of contemporary hospitality management
35
Journal of fashion marketing and management
35
Journal of marketing
34
Journal of business ethics : JOBE
33
Journal of international consumer marketing
33
Young consumers : insight and ideas for responsible marketers
33
Journal of hospitality marketing & management
32
Journal of strategic marketing
31
Electronic commerce research
30
International journal of technology marketing : IJTMkt
30
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ECONIS (ZBW)
87
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1
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87
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
3
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
4
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
5
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
6
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
7
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
8
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
9
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
10
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
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