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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"E-commerce"
~subject:"United States"
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Search: subject_exact:"Online marketing"
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E-commerce
United States
Internet marketing
234
Online-Marketing
234
Social Web
131
Social web
131
Consumer behaviour
119
Konsumentenverhalten
119
Online retailing
65
Online-Handel
65
Viral marketing
62
Virales Marketing
62
Advertising effects
54
Werbewirkung
54
Electronic Commerce
45
Beziehungsmarketing
37
Relationship marketing
37
Brand management
36
Markenführung
36
Advertising
32
Internet
32
Social media marketing
31
Werbung
31
Marketing management
22
Marketingmanagement
22
Search engine
22
Suchmaschine
22
Brand image
21
Markenimage
21
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18
social media
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Facebook
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16
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13
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11
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63
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Peltier, James
3
Schibrowsky, John A.
3
Aggarwal, Rohit
2
Kumar, Subodha
2
Lee, Hyun-hwa
2
Lu, Xianghua
2
Luo, Xin
2
Midha, Vishal
2
Nill, Alexander F.
2
Qiu, Liangfei
2
Sullivan, Nicholas
2
Tan, Yong
2
Yi, Cheng
2
Agarwal, Ritu
1
Ananthakrishnan, Uttara M.
1
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Arcand, Manon
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Ba, Sulin
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Balsubramanian, Siva K.
1
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1
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1
Bijmolt, Tammo H. A.
1
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1
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1
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Information systems research : ISR
Journal of electronic commerce research : JECR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of internet marketing and advertising : IJIMA
43
Journal of retailing and consumer services
42
International journal of electronic marketing and retailing : IJEMR
40
Journal of business research : JBR
40
Journal of management information systems : JMIS
27
Journal of advertising research
25
Journal of internet commerce
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Electronic commerce research
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
International journal of hospitality management
18
Journal of travel and tourism marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of business information systems : IJBIS
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Technological forecasting & social change : an international journal
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
Business horizons
10
CESifo working papers
10
International journal of contemporary hospitality management
10
International journal of electronic business
10
International journal of retail & distribution management
10
Journal of marketing research : JMR
10
Lehrbuch
10
Discussion papers / CEPR
9
Electronic commerce research and applications
9
European journal of operational research : EJOR
9
International journal of electronic commerce : IJEC
9
International journal of electronic customer relationship management : IJECRM
9
International journal of technology marketing : IJTMkt
9
Journal of organizational computing and electronic commerce
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
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ECONIS (ZBW)
63
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1
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
2
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
3
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
4
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
5
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
6
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
7
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
8
Online to offline : the impact of social media on offline sales in the automobile industry
Wang, Yen-Yao
;
Guo, Chenhui
;
Susarla, Anjana
; …
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 582-604
Persistent link: https://www.econbiz.de/10012599893
Saved in:
9
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
Saved in:
10
Advertising or brokerage model for social platforms with a commerce feature
Nan, Guofang
;
Chu, Chenyu
;
Li, Zhiyong
;
Li, Minqiang
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
2
,
pp. 155-177
Persistent link: https://www.econbiz.de/10012816120
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