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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of organizational computing and electronic commerce"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"E-commerce"
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Search: subject_exact:"Online marketing"
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E-commerce
Internet marketing
212
Online-Marketing
212
Social Web
123
Social web
123
Consumer behaviour
102
Konsumentenverhalten
102
Online retailing
56
Online-Handel
56
Viral marketing
53
Virales Marketing
53
Advertising effects
45
Werbewirkung
45
Electronic Commerce
43
Brand management
35
Markenführung
35
Beziehungsmarketing
33
Relationship marketing
33
Internet
30
Social media marketing
29
Advertising
28
Werbung
27
Marketing management
22
Marketingmanagement
22
social media
22
Search engine
19
Suchmaschine
19
Brand image
18
Markenimage
18
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Peltier, James
3
Schibrowsky, John A.
3
Aggarwal, Rohit
2
Kumar, Subodha
2
Lee, Hyun-hwa
2
Midha, Vishal
2
Nill, Alexander F.
2
Qiu, Liangfei
2
Sullivan, Nicholas
2
Tan, Yong
2
Aljukhadar, Muhammad
1
Ananthakrishnan, Uttara M.
1
Arcand, Manon
1
Arriaga, Manuel
1
Ba, Sulin
1
Balsubramanian, Siva K.
1
Banerjee, Syagnik
1
Bhatt, Anil
1
Bodoff, David
1
Boostrom, Robert
1
Chan, Hock Chuan
1
Chan, Jason
1
Chen, Jianqing
1
Chiu, Yi-Chieh
1
Cho, Daegon
1
Choi, Angela Aerry
1
Cummins, Shannon
1
Dahl, Andrew J.
1
Fan, Ming
1
Fan, Wenjuan
1
Fang, Eric
1
Feng, Yue
1
Fogel, Joshua
1
Gallant, Isabelle
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Garrido, M. Jose
1
Ghasemkhani, Hossein
1
Ghose, Anindya
1
Gu, Rui
1
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1
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Information systems research : ISR
Journal of organizational computing and electronic commerce
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
41
Journal of business research : JBR
35
International journal of electronic marketing and retailing : IJEMR
33
International journal of internet marketing and advertising : IJIMA
30
Journal of management information systems : JMIS
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of internet commerce
18
Electronic commerce research
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of hospitality management
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of travel and tourism marketing
12
Technological forecasting & social change : an international journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of electronic commerce research : JECR
11
International journal of contemporary hospitality management
10
International journal of retail & distribution management
10
Lehrbuch
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of electronic business
9
International journal of electronic customer relationship management : IJECRM
9
International journal of technology marketing : IJTMkt
9
Journal of the Academy of Marketing Science
9
Springer eBook Collection
9
CESifo working papers
8
Discussion papers / CEPR
8
Electronic commerce research and applications
8
Electronic markets : the international journal on networked business
8
International journal of electronic commerce : IJEC
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Journal of hospitality marketing & management
8
Journal of marketing research : JMR
8
Management information systems : mis quarterly
8
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ECONIS (ZBW)
43
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1
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
2
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
3
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
4
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
5
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
6
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
7
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
8
Can I talk to an online doctor? : understanding the mediating effect of trust on patients' online health consultation
Yoo, Sungjin
;
Li, He
;
Xu, Zhuo
- In:
Journal of organizational computing and electronic commerce
31
(
2021
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10012500815
Saved in:
9
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
10
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
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