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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Hosanagar, Kartik"
~person:"Tan, Yong"
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Internet marketing
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Online-Marketing
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Online retailing
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Online-Handel
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Electronic Commerce
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electronic commerce
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sponsored search
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user-generated content
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Hosanagar, Kartik
Tan, Yong
Peltier, James
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Ghose, Anindya
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Kumar, Subodha
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Animesh, Animesh
3
Chen, Jianqing
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Feng, Juan
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Milne, George R.
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Oh, Wonseok
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Pinsonneault, Alain
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Qiu, Liangfei
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Hartemo, Mari
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Ho, Yi-Chun
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Information systems research : ISR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Management science : journal of the Institute for Operations Research and the Management Sciences
2
International journal of logistics : research and applications
1
Journal of electronic commerce research : JECR
1
Journal of management information systems : JMIS
1
Journal of marketing research : JMR
1
Kelley School of Business Research Paper
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MIS quarterly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
6
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1
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
2
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
3
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
4
Disconfirmation effect on online rating behavior : a structural model
Ho, Yi-Chun
;
Wu, Junjie
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 626-642
Persistent link: https://www.econbiz.de/10011754100
Saved in:
5
Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun
;
Ho, Yi-Jen
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
Saved in:
6
Do organic results help or hurt sponsored search performance?
Agarwal, Ashish
;
Hosanagar, Kartik
;
Smith, Michael D.
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011420776
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