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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
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Brand image
Sales promotion
52
Verkaufsförderung
52
Consumer behaviour
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Konsumentenverhalten
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Preismanagement
22
Pricing strategy
22
Einzelhandel
12
Retail trade
12
Einzelhandelspreis
11
Retail price
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Rabatt
8
Rebate
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Advertising effects
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Internet marketing
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Online-Marketing
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Werbewirkung
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Kundenbindungsprogramm
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Low-cost strategy
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Loyalty program
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Niedrigpreisstrategie
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Online retailing
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Online-Handel
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USA
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United States
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Advertising
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Ladengestaltung
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Markenimage
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Store design
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Vertriebsweg
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Brand management
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Category Management
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1
Dellaert, Benedict G. C.
1
Gopa, Anandasivam
1
Kachersky, Luke
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Köhler, Clemens F.
1
Mejia, Jorge
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Ruyter, Ko de
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Information systems research : ISR
Journal of retailing
Journal of business research : JBR
4
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
International journal of business excellence
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Academia : revista Latinoamericana de administración
1
CUDARE working paper series
1
Global business review
1
International journal of business
1
International journal of business innovation and research : IJBIR
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of intelligent enterprise
1
International journal of organizational analysis
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International journal of sport management and marketing : IJSMM
1
Inventi impact: retailing & consumer services
1
Journal of Islamic marketing : JIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of agricultural & food industrial organization
1
Journal of business economics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of food products marketing
1
Journal of marketing communications
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing letters : a journal of research in marketing
1
Marketing-mix strategies - product strategy and promotion strategy
1
Psychology & marketing
1
Research
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Service business
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Sport, Business and Management : an international journal ; SBM
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SpringerLink / Bücher
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The IUP journal of marketing management : IJMM
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The Sage handbook of advertising
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ECONIS (ZBW)
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1
Deal or no deal? : online deals, retailer heterogeneity, and brand evaluations in a competitive environment
Mejia, Jorge
;
Gopa, Anandasivam
;
Trusov, Michael
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1087-1106
Persistent link: https://www.econbiz.de/10012493759
Saved in:
2
Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Breugelmans, Els
;
Köhler, Clemens F.
;
Dellaert, …
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 226-235
Persistent link: https://www.econbiz.de/10009562821
Saved in:
3
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
4
Consumer and retailer
promotions
: who is better off?
Sigué, Simon Pierre
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
Saved in:
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