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~isPartOf:"Information systems research : ISR"
~subject:"Online-Handel"
~subject:"Virales Marketing"
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Online-Handel
Virales Marketing
Online retailing
93
Consumer behaviour
56
Konsumentenverhalten
56
E-commerce
51
Electronic Commerce
51
Internet marketing
31
Online-Marketing
31
Social Web
27
Social web
27
Viral marketing
24
electronic commerce
21
Personalisierung
17
Personalization
17
Experiment
16
Internet
15
Digital platform
14
Digitale Plattform
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Preismanagement
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Pricing strategy
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Einzelhandel
12
Retail trade
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Product information
10
Produktinformation
10
Distribution channel
9
Vertriebsweg
9
USA
8
United States
8
online reviews
8
Beziehungsmarketing
6
Confidence
6
Relationship marketing
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Vertrauen
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Preisdifferenzierung
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Price discrimination
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Productivity
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Produktivität
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Reputation
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English
93
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Tan, Yong
6
Chen, Jianqing
4
Ghose, Anindya
4
Benbasat, Izak
3
Ho, Yi-Chun
3
Hong, Yili
3
Hosanagar, Kartik
3
Kumar, Subodha
3
Pavlou, Paul A.
3
Qiu, Liangfei
3
Raghunathan, Srinivasan
3
Adomavicius, Gediminas
2
Aggarwal, Rohit
2
Ba, Sulin
2
Bockstedt, Jesse C.
2
Chan, Hock Chuan
2
Curley, Shawn P.
2
Feng, Juan
2
Forman, Christopher
2
Granados, Nelson
2
Gu, Bin
2
Gupta, Alok
2
Hitt, Lorin M.
2
Jiang, Zhenhui
2
Jung, Jaehwuen
2
Kannan, Karthik
2
Kauffman, Robert J.
2
Krishnan, Ramayya
2
Kumar, Anuj
2
Kwark, Young
2
Lee, Dongwon
2
Ma, Xiao
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Midha, Vishal
2
Mookerjee, Vijay S.
2
Rahman, Mohammad S.
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Sahoo, Nachiketa
2
Sullivan, Nicholas
2
Tan, Xue
2
Valacich, Joseph S.
2
Viswanathan, Siva
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Information systems research : ISR
Journal of retailing and consumer services
384
Journal of business research : JBR
212
Electronic commerce research
131
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
115
International journal of electronic marketing and retailing : IJEMR
104
Journal of internet commerce
100
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of electronic commerce research : JECR
75
Journal of retailing
73
International journal of electronic commerce : IJEC
72
European journal of operational research : EJOR
71
International journal of retail & distribution management
68
International journal of business information systems : IJBIS
64
Journal of management information systems : JMIS
64
NBER working paper series
64
International journal of internet marketing and advertising : IJIMA
63
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
63
The international review of retail, distribution and consumer research
63
Electronic commerce research and applications
61
International journal of hospitality management
58
International journal of production economics
58
Transportation research / E : an international journal
53
International journal of retail and distribution management
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
SpringerLink / Bücher
52
Cogent business & management
51
International journal of e-business research : an official publication of the Information Resources Management Association
51
Working paper / National Bureau of Economic Research, Inc.
51
Asia Pacific journal of marketing and logistics
50
International journal of consumer studies
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Electronic markets : the international journal on networked business
45
Psychology & marketing
45
Information systems and e-business management : ISeB
44
NBER Working Paper
44
Technological forecasting & social change : an international journal
44
Electronic markets : EM ; the international journal of electronic commerce and business media
41
Manufacturing & service operations management : M & SOM
40
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ECONIS (ZBW)
93
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41
Online product reviews-triggered dynamic pricing : theory and evidence
Feng, Juan
;
Li, Xin
;
Zhang, Xiaoquan
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1107-1123
Persistent link: https://www.econbiz.de/10012153310
Saved in:
42
When seeing helps believing : the interactive effects of previews and reviews on e-book purchases
Choi, Angela Aerry
;
Cho, Daegon
;
Yim, Dobin
;
Moon, Jae Yun
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1164-1183
Persistent link: https://www.econbiz.de/10012153318
Saved in:
43
Impact of live chat on purchase in electronic markets : the moderating role of information cues
Tan, Xue
;
Wang, Youwei
;
Tan, Yong
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1248-1271
Persistent link: https://www.econbiz.de/10012153335
Saved in:
44
Exit, voice, and response on digital platforms : an empirical investigation of online management response strategies
Kumar, Naveen
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 849-870
Persistent link: https://www.econbiz.de/10011975874
Saved in:
45
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
46
Recommender system rethink : implications for an electronic marketplace with competing manufacturers
Li, Lusi
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 1003-1023
Persistent link: https://www.econbiz.de/10011975895
Saved in:
47
Effects of online recommendations on consumers' willingness to pay
Adomavicius, Gediminas
;
Bockstedt, Jesse C.
;
Curley, …
- In:
Information systems research : ISR
29
(
2018
)
1
,
pp. 84-102
Persistent link: https://www.econbiz.de/10011866151
Saved in:
48
The impact of online product reviews on product returns
Sahoo, Nachiketa
;
Dellarocas, Chrysanthos
;
Srinivasan, Shuba
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 723-738
Persistent link: https://www.econbiz.de/10011929300
Saved in:
49
On buyer selection of service providers in online outsourcing platforms for IT services
Hong, Yili
;
Pavlou, Paul A.
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 547-562
Persistent link: https://www.econbiz.de/10011754094
Saved in:
50
Disconfirmation effect on online rating behavior : a structural model
Ho, Yi-Chun
;
Wu, Junjie
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 626-642
Persistent link: https://www.econbiz.de/10011754100
Saved in:
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