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~isPartOf:"Innovation in pricing : contemporary theories and best practices"
~isPartOf:"SpringerLink / Bücher"
~subject:"Beziehungsmarketing"
~subject:"Kommunikation"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
~type_genre:"Book section"
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Beziehungsmarketing
Kommunikation
Marketingtheorie
Pricing strategy
B-to-B-Marketing
15
Business-to-business marketing
15
Preismanagement
10
Customer value
4
Innovation
4
Kundenwert
4
Lieferantenmanagement
3
Supplier relationship management
3
Betriebliche Wertschöpfung
2
Kaufentscheidung
2
Market segmentation
2
Marktsegmentierung
2
Purchase decision
2
Return on Investment
2
Return on investment
2
Value creation
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Befragung
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Brand equity
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Capability approach
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Capability-Ansatz
1
Communication
1
Competitive advantage
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Competitive strategy
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Führungspersönlichkeit
1
Innovation management
1
Innovationsmanagement
1
Interview
1
Leadership personality
1
Markenwert
1
Performance measurement
1
Performance-Messung
1
Preisdifferenzierung
1
Price discrimination
1
Profitability
1
Rentabilität
1
Revenue management
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11
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8
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English
11
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Farrés, Rafael
2
Johansson, Magnus
2
Provines, Christopher D.
2
Stiving, Mark
2
Drews, Ralf
1
Moorman, Mike
1
Trevenen, Linda
1
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Innovation in pricing : contemporary theories and best practices
SpringerLink / Bücher
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Handbook of business-to-business marketing
4
Innovatives Industriegütermarketing
3
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
3
Creating and managing superior customer value
2
Entwicklungen des Investitionsgütermarketing
2
How to succeed in the digital age : strategies from 17 top managers
2
Kompetenztransfer im Investitionsgütermarketing
2
Marketing von Solutions : innovative Ansätze und Best Practices
2
New insights on trust in business-to-business relationships : a multi-perspective approach
2
The Oxford handbook of pricing management
2
The Oxford handbook of strategic sales and sales management
2
The ROI of pricing : measuring the impact and making the business case
2
Advances in electronic marketing
1
Analyzing the strategic role of social networking in firm growth and productivity
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business models for strategic innovation : cross-functional perspectives
1
Business relationship management and marketing
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Customer engagement : contemporary issues and challenges
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Dienstleistungen im Gesundheitssektor : Produktivität, Arbeit und Management
1
Emerging markets and the future of the BRIC nations
1
Enterprise information systems for business integration in SMEs : technological, organizational, and social dimensions
1
Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Fundamentals of business-to-business marketing
1
Handbook of relationship marketing
1
Handbook of research on entrepreneurship in agriculture and rural development
1
Handbook on business information systems
1
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
1
Internal marketing : directions for management
1
International business development : a concise textbook focusing on international B-to-B contexts
1
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B2B pricing systems : proving ROI
Stiving, Mark
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 137-144)
.
2018
Persistent link: https://www.econbiz.de/10011713263
Saved in:
2
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 155-173)
.
2018
Persistent link: https://www.econbiz.de/10011713276
Saved in:
3
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
Saved in:
4
Pricing processes in fast-paced business-to-business settings
Johansson, Magnus
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 205-218)
.
2018
Persistent link: https://www.econbiz.de/10011713294
Saved in:
5
Using economic value communication to bend business-to-business buyers' value perceptions
Provines, Christopher D.
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 269-285)
.
2018
Persistent link: https://www.econbiz.de/10011713314
Saved in:
6
Winning on the margin : the B2B value imperative
Moorman, Mike
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 325-346)
.
2018
Persistent link: https://www.econbiz.de/10011713360
Saved in:
7
Using economic value communication to bend business-to-business buyers' value perceptions
Provines, Christopher D.
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 255-272)
.
2013
Persistent link: https://www.econbiz.de/10009628016
Saved in:
8
Pricing processes in fast paced business-to-business settings
Johansson, Magnus
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 183-196)
.
2013
Persistent link: https://www.econbiz.de/10009628022
Saved in:
9
The five fundamental value factors
Drews, Ralf
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 164-177)
.
2013
Persistent link: https://www.econbiz.de/10009628024
Saved in:
10
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 131-150)
.
2013
Persistent link: https://www.econbiz.de/10009628026
Saved in:
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