Pricing processes in fast paced business-to-business settings
Year of publication: |
2013
|
---|---|
Authors: | Johansson, Magnus |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London [u.a.] : Routledge, ISBN 978-0-415-52161-1. - 2013, p. 183-196
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Preismanagement | Pricing strategy |
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