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~isPartOf:"Innovation in pricing : contemporary theories and best practices"
~subject:"Beziehungsmarketing"
~subject:"Kommunikation"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
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Beziehungsmarketing
Kommunikation
Marketingtheorie
Pricing strategy
B-to-B-Marketing
15
Business-to-business marketing
15
Preismanagement
10
Customer value
4
Innovation
4
Kundenwert
4
Lieferantenmanagement
3
Supplier relationship management
3
Betriebliche Wertschöpfung
2
Kaufentscheidung
2
Market segmentation
2
Marktsegmentierung
2
Purchase decision
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Return on Investment
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Return on investment
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Value creation
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Befragung
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Brand equity
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Capability approach
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Capability-Ansatz
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Communication
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Competitive advantage
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Competitive strategy
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Innovation management
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Innovationsmanagement
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Interview
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Leadership personality
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Markenwert
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Performance measurement
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Performance-Messung
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Preisdifferenzierung
1
Price discrimination
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Revenue management
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11
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English
11
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Farrés, Rafael
2
Johansson, Magnus
2
Provines, Christopher D.
2
Stiving, Mark
2
Drews, Ralf
1
Moorman, Mike
1
Trevenen, Linda
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Innovation in pricing : contemporary theories and best practices
Industrial marketing management : the international journal for industrial and high-tech firms
192
The journal of business & industrial marketing
94
Journal of business-to-business marketing
44
Journal of business research : JBR
38
SpringerLink / Bücher
21
Journal of marketing
12
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Journal of the Academy of Marketing Science
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft
7
Journal of customer behaviour
6
Management decision : MD
6
European journal of marketing : EJM
5
Gabler Research
5
International journal of procurement management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
The journal of services marketing
5
Cogent business & management
4
European journal of marketing
4
Europäische Hochschulschriften / 5
4
Handbook of business-to-business marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of personal selling & sales management : JPSSM
4
Journal of retailing and consumer services
4
Journal of revenue and pricing management
4
Research
4
Asia Pacific journal of marketing and logistics
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Innovatives Industriegütermarketing
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of business market management : JBM
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of purchasing and supply management
3
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ECONIS (ZBW)
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B2B pricing systems : proving ROI
Stiving, Mark
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 137-144)
.
2018
Persistent link: https://www.econbiz.de/10011713263
Saved in:
2
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 155-173)
.
2018
Persistent link: https://www.econbiz.de/10011713276
Saved in:
3
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
Saved in:
4
Pricing processes in fast-paced business-to-business settings
Johansson, Magnus
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 205-218)
.
2018
Persistent link: https://www.econbiz.de/10011713294
Saved in:
5
Using economic value communication to bend business-to-business buyers' value perceptions
Provines, Christopher D.
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 269-285)
.
2018
Persistent link: https://www.econbiz.de/10011713314
Saved in:
6
Winning on the margin : the B2B value imperative
Moorman, Mike
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 325-346)
.
2018
Persistent link: https://www.econbiz.de/10011713360
Saved in:
7
Using economic value communication to bend business-to-business buyers' value perceptions
Provines, Christopher D.
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 255-272)
.
2013
Persistent link: https://www.econbiz.de/10009628016
Saved in:
8
Pricing processes in fast paced business-to-business settings
Johansson, Magnus
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 183-196)
.
2013
Persistent link: https://www.econbiz.de/10009628022
Saved in:
9
The five fundamental value factors
Drews, Ralf
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 164-177)
.
2013
Persistent link: https://www.econbiz.de/10009628024
Saved in:
10
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 131-150)
.
2013
Persistent link: https://www.econbiz.de/10009628026
Saved in:
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