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~isPartOf:"Innovative Markenführung und -implementierung"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Brand image"
~subject:"Business-to-business marketing"
~subject:"Produktentwicklung"
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Brand image
Business-to-business marketing
Produktentwicklung
Brand management
152
Markenführung
152
Markenimage
72
Consumer behaviour
62
Konsumentenverhalten
62
Brand
44
Markenartikel
44
Beziehungsmarketing
32
Relationship marketing
32
Internet marketing
21
Online-Marketing
21
Social Web
18
Social web
18
Advertising effects
10
Brand loyalty
10
Marketing management
10
Marketingmanagement
10
Werbewirkung
10
Brand equity
8
Corporate reputation
8
Customer integration
8
Designation of origin
8
Emerging economies
8
Firmenimage
8
Herkunftsbezeichnung
8
Kundenintegration
8
Schwellenländer
8
International marketing
7
Internationales Marketing
7
Social media
7
Brand architecture
6
Brand awareness
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Deutschland
6
Germany
6
B-to-B-Marketing
5
China
5
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Undetermined
45
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Article
77
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1
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65
Aufsatz in Zeitschrift
65
Aufsatz im Buch
13
Book section
13
Collection of articles of several authors
1
Sammelwerk
1
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English
71
German
7
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All
Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Phau, Ian
2
Singh, Jaywant
2
Abdullah, Zulhamri
1
Agbemabiese, George Cudjoe
1
Aitken, Robert
1
Akasreku, Frank
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Anning-Dorson, Thomas
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Baumgarth, Carsten
1
Bengtsson, Maria
1
Biedenbach, Galina
1
Binckebanck, Lars
1
Blankson, Charles
1
Borzekowski, Dina
1
Brem, Alexander
1
Brennan, Ross
1
Brito, Eliane Pereira Zamith
1
Brunk, Katja H.
1
Cawsey, Timothy
1
Chan, Fanny Fong Yee
1
Chandrasekar, Kalpana
1
Chauhan, Abhishek
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
Coates, Nigel
1
Cordeiro, Rafaela Almeida
1
Dahiya, Richa
1
Dash, Satya Bhushan
1
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Published in...
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Innovative Markenführung und -implementierung
Marketing intelligence & planning
The Routledge companion to contemporary brand management
Journal of business research : JBR
357
The journal of product & brand management
285
The journal of brand management : an international journal
278
Journal of retailing and consumer services
163
European journal of marketing : EJM
79
Industrial marketing management : the international journal for industrial and high-tech firms
77
Asia Pacific journal of marketing and logistics
70
Psychology & marketing
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of marketing communications
65
SpringerLink / Bücher
63
International journal of hospitality management
59
Journal of strategic marketing
57
Journal of international consumer marketing
50
Marketing letters : a journal of research in marketing
47
Cogent business & management
44
Journal of promotion management : innovations in planning and applied research
44
Journal of marketing
43
Journal of the Academy of Marketing Science
43
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Tourism management : research, policies, practice
40
Journal of marketing management : MM
37
Journal of promotion management : JPM
37
European journal of marketing
36
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
Global business review
27
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ECONIS (ZBW)
78
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1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
3
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
4
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
5
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
6
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
7
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
Saved in:
8
Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel
;
Milovan, Anca-Maria
;
Preda, Gheorghe
; …
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
Saved in:
9
Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Saved in:
10
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
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