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~isPartOf:"Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Pricing strategy"
~subject:"Servitization"
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Search: subject_exact:"Bundling strategy"
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Pricing strategy
Servitization
Bundling strategy
47
Leistungsbündel
47
Industrie
10
Manufacturing industries
10
Organisatorischer Wandel
10
Organizational change
10
Preismanagement
10
Business services
9
Unternehmensdienstleistung
9
Dienstleistungssektor
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Service industry
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Business model
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Geschäftsmodell
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Lieferantenmanagement
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Supplier relationship management
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Theorie
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Theory
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B-to-B-Marketing
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Business-to-business marketing
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Consumer behaviour
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Dienstleistungsmanagement
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Konsumentenverhalten
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Service management
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Beziehungsmarketing
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Deutschland
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Germany
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Innovation
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New product development
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Preisdifferenzierung
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Price discrimination
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Produktentwicklung
4
Relationship marketing
4
Digital servitization
3
Digitalisierung
3
Digitization
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Industrial services
3
Innovation management
3
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Indounas, Kostis
2
Kindström, Daniel
2
Kowalkowski, Christian
2
Alexandrov, Alexei
1
Balachander, Subramanian
1
Basu, Amiya
1
Bedre-Defolie, Özlem
1
Bhargava, Hemant K.
1
Bikfalvi, Andreas
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Classen, Moritz
1
Crespo, Nuno Fernandes
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Dong, Yan
1
Favoretto, Camila
1
Friedli, Thomas
1
Fu, Lin
1
Gebauer, Heiko
1
Ghosh, Bikram
1
Gil, Ricard
1
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1
Hartmann, Wesley R.
1
Huikkola, Tuomas
1
Jena, Sarat Kumar
1
Jiang, Yuanchun
1
Kemerer, Chris F.
1
Kohtamäki, Marko
1
Kumar, Nanda S.
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Liu, Yezheng
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Lizarelli, Fabiane Letícia
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Marcinkevicius, Gediminas
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Sebatiani, Roberta
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Shang, Jennifer
1
Shi, Qiaoni
1
Shugan, Steven M.
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Smania, Guilherme Sales
1
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Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of production economics
27
Journal of business research : JBR
16
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
13
Journal of revenue and pricing management
12
European journal of operational research : EJOR
9
Research technology management : RTM
9
International journal of industrial organization
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Service business
7
International journal of production research
6
International marketing review
6
Information systems research : ISR
4
Journal of management information systems : JMIS
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Manufacturing & service operations management : M & SOM
4
SpringerLink / Bücher
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
CIE working paper series
3
Computers & operations research : and their applications to problems of world concern ; an international journal
3
Economics letters
3
Hybride Wertschöpfung : Konzepte, Methoden und Kompetenzen für die Preis- und Vertragsgestaltung ; HyPriCo
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing research : JMR
3
Journal of retailing
3
Journal of retailing and consumer services
3
Journal of service management
3
Journal of service theory and practice : JSTP
3
Journal of the Operational Research Society
3
Omega : the international journal of management science
3
Operations research
3
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
3
Pricing tactics, strategies, and outcomes ; Vol. 2
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Technological forecasting & social change : an international journal
3
The Rand journal of economics
3
Transportation research / E : an international journal
3
Arbeitsberichte des Lehrstuhls für Betriebswirtschaftslehre - Information, Organisation und Management der Technischen Universität München
2
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ECONIS (ZBW)
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1
What can satisfy customers in servitization? : service or goods innovation
Xiao, Xiaohong
;
Zhou, Chengxu
;
Mao, Hongyi
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2030-2046
Persistent link: https://www.econbiz.de/10014471880
Saved in:
2
When in Rome, do as the Romans do : can international marketing adaptation improve the association between servitization and profitability?
Guedes, Maria João
;
Crespo, Nuno Fernandes
;
Patel, Pankaj
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2197-2219
Persistent link: https://www.econbiz.de/10014471924
Saved in:
3
The impact of servitization on manufacturing firms' market power : empirical evidence from China
Zhang, Junnan
;
Sun, Xiaohua
;
Dong, Yan
;
Fu, Lin
;
Zhang, …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 609-621
Persistent link: https://www.econbiz.de/10013539356
Saved in:
4
Service innovation in medical device manufacturers : does the digitalization matter?
Smania, Guilherme Sales
;
Mendes, Glauco Henrique de Sousa
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 578-593
Persistent link: https://www.econbiz.de/10013165195
Saved in:
5
The interplay between product innovation and servitization : the mediating role of digitalization
Vilkas, Mantas
;
Bikfalvi, Andreas
;
Rauleckas, Rimantas
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2169-2184
Persistent link: https://www.econbiz.de/10013455393
Saved in:
6
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
7
Impact of bundling on the omnichannel supply chain under price competition
Jena, Sarat Kumar
- In:
The journal of business & industrial marketing
37
(
2022
)
12
,
pp. 2468-2487
Persistent link: https://www.econbiz.de/10013455423
Saved in:
8
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
9
Solution providers' strategic capabilities
Huikkola, Tuomas
;
Kohtamäki, Marko
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 752-770
Persistent link: https://www.econbiz.de/10011694223
Saved in:
10
The adoption of strategic pricing by industrial service firms
Indounas, Kostis
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 521-535
Persistent link: https://www.econbiz.de/10011339892
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