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~isPartOf:"Interaktives Marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft"
~isPartOf:"Schriften zu Marketing und Management"
~subject:"Deutschland"
~subject:"Retail outlet"
~subject:"Verkaufsförderung"
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Retail outlet
Verkaufsförderung
Ladengestaltung
75
Store design
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Consumer behaviour
66
Konsumentenverhalten
66
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Interaktives Marketing
Journal of retailing and consumer services
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
Schriften zu Marketing und Management
Journal of business research : JBR
6
Journal of retailing
5
The international review of retail, distribution and consumer research
4
Handelsforschung
3
International journal of retail & distribution management
3
Visual merchandising : the image of selling
3
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
Consumer behavior analysis : (a) rational approach to consumer choice
2
Europäische Kulturen in der Wirtschaftskommunikation
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Journal of marketing
2
Journal of marketing research
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Premier reference source
2
Reihe: Kundenorientierte Unternehmensführung
2
SpringerLink / Bücher
2
Strategic corporate communication in the digital age
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Advances in E-Business research (AEBR) book series
1
Advances in e-business research (AEBR) book series
1
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
1
Asia Pacific journal of marketing and logistics
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
Business history
1
Co-operative college papers
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Discussion paper
1
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
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European research studies
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ECONIS (ZBW)
16
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
S-O-R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing
Shamim, Amjad
;
Muhammad Farrukh Abid
;
Ahmad, Farooq
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462298
Saved in:
3
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
4
Better support for supportive jobs : how to improve brand performance through better compensation and training for in-store merchandisers
Meyer, Jan-Hinrich
;
González, Eva M.
;
Lopez-Lomelí, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209452
Saved in:
5
Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco
;
Gigliotti, Marina
;
Runfola, Andrea
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
Saved in:
6
Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers' impulse purchase behavior : do the store ambience and salesperson interactions...
Katakam, Bharath Shashanka
;
Bhukya, Ramulu
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581927
Saved in:
7
Inside-outside : using eye-tracking to investigate search-choice processes in the retail environment
Huddleston, Patricia T.
;
Behe, Bridget K.
;
Driesener, Carl
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 85-93
Persistent link: https://www.econbiz.de/10011883164
Saved in:
8
Assessing the sales effectiveness of differently located endcaps in a supermarket
Tan, Pei Jie
;
Corsi, Armando
;
Cohen, Justin
;
Sharp, Anne
; …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 200-208
Persistent link: https://www.econbiz.de/10011883199
Saved in:
9
Fundamental patterns of in-store shopper behavior
Sorensen, Herb
;
Bogomolova, Svetlana
;
Anderson, Katherine
; …
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 182-194
Persistent link: https://www.econbiz.de/10011729837
Saved in:
10
iBeacon : neue Chancen der Kundenansprache für Banken und Sparkassen im Multi- und Omnichannelmanagement
Oelling, Alexander
;
Oelling, Judith
;
Brock, Harald
- In:
Multi- und Omnichannel-Management in Banken und …
,
(pp. 297-304)
.
2015
Persistent link: https://www.econbiz.de/10011305210
Saved in:
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