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~isPartOf:"International business and economics research journal"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Beziehungsmarketing"
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Search: subject:"B-to-B-Marketing"
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Beziehungsmarketing
B-to-B-Marketing
155
Business-to-business marketing
155
Lieferantenmanagement
95
Supplier relationship management
95
industrial marketing
56
business marketing
54
Relationship marketing
45
Marketing
27
Marketing management
24
Marketingmanagement
24
Salespeople
17
USA
17
United States
17
Verkaufspersonal
17
Confidence
16
Vertrauen
16
Business-to-Business-Marketing
15
Verkauf
14
Bibliometrics
13
Bibliometrie
13
Selling
13
Customer satisfaction
12
Innovation
12
Kundenzufriedenheit
12
Consumer behaviour
10
Konsumentenverhalten
10
Lieferkette
10
Supply chain
10
Business network
9
Customer value
9
Deutschland
9
Electronic Commerce
9
Germany
9
Kundenwert
9
Marketing theory
9
Marketingtheorie
9
Unternehmensnetzwerk
9
E-commerce
8
Theorie
8
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41
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Good, Megan C.
2
Krishnan, Vijaykumar
2
Rodriguez, Michael
2
Schwepker, Charles H. <Jr.>
2
Agariya, Arun Kumar
1
Agarwal, Anuja
1
Akrout, Houcine
1
Alam, Ian
1
Alnakhli, Hayam
1
Anderson, James C.
1
Bardauskaite, Indre
1
Besson, Ekaterina
1
Boyer, Stefanie
1
Brexendorf, Tim Oliver
1
Brink, Kyle E.
1
Brockman, Beverly K.
1
Buvik, Arnt
1
Caldarola, Richard A. L.
1
Ching, Lim Ai
1
Cohen, Scott
1
Davies, Mark A. P.
1
De Villiers, Jacobus Christiaan
1
Eisend, Martin
1
Ennew, Christine T.
1
Eßig, Michael
1
Fang, Shyh-Rong
1
Ferro, Carlos
1
Fleming, David
1
Fließ, Sabine
1
Gesell, Claudia
1
Giusti, Giovanni
1
Glas, Andreas
1
Goldmann, Andreas
1
Greuling, Kathrin
1
Henneberg, Stephen
1
Hennigs, Nadine
1
Herbst, Frederick Jacobus
1
Hoeffler, Steve
1
Iacobucci, Dawn
1
Inyang, Aniefre Eddie
1
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International business and economics research journal
Journal of business-to-business marketing
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Springer eBook Collection / Business and Economics
Industrial marketing management : the international journal for industrial and high-tech firms
151
The journal of business & industrial marketing
85
Journal of business research : JBR
32
SpringerLink / Bücher
12
Journal of marketing
10
Journal of the Academy of Marketing Science
9
The journal of personal selling & sales management : JPSSM
8
Journal of customer behaviour
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Management decision : MD
6
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of services marketing
5
Cogent business & management
4
Gabler Edition Wissenschaft
4
International journal of procurement management
4
Journal of personal selling & sales management
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Springer eBook Collection
4
European journal of marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of purchasing and supply management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of strategic marketing
3
Marketing theory
3
The service industries journal
3
Total quality management & business excellence
3
Asia Pacific journal of marketing and logistics
2
Businesses
2
Contributions to Management Science
2
Cross cultural & strategic management
2
Dissertation
2
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ECONIS (ZBW)
45
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1
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45
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date (oldest first)
1
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
2
Relationship quality between small and medium-sized enterprise partners during threatening times : the role of contact frequency and social exchanges
Trapp, N. Leila
;
Jørgensen, Poul Erik Flyvholm
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10014290391
Saved in:
3
Improving business-to-business relationship quality through salespeople's grit and political skill
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of business-to-business marketing
29
(
2022
)
3/4
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013417384
Saved in:
4
Stop making excuses : reducing unethical behavior and improving performance and relationship quality
Good, Megan C.
;
Schwepker, Charles H. <Jr.>
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 177-196
Persistent link: https://www.econbiz.de/10013359018
Saved in:
5
Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
Saved in:
6
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
7
Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David
;
Giusti, Giovanni
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
Saved in:
8
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
9
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
10
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
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