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~isPartOf:"International direct marketing : principles, best practices, marketing facts"
~isPartOf:"Journal of advertising"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
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Search: subject_exact:"Kundengewinnung"
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6
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International direct marketing : principles, best practices, marketing facts
Journal of advertising
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
6
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Journal of retailing and consumer services
4
Journal of marketing research : JMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
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Journal of the Academy of Marketing Science
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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SpringerLink / Bücher
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Advances in mergers and acquisitions
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Asia Pacific journal of marketing and logistics
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
British journal of management : BJM
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
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Contemporary accounting research : a journal of the Canadian Academic Accounting Association
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
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Edward Elgar E-Book Archive
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Elgar original reference
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Employer branding for competitive advantage : models and implementation strategies
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European journal of marketing : EJM
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From Little's law to marketing science : essays in honor of John D.C. Little
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Frontiers of business research in China : selected publications from Chinese universities
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Global business and organizational excellence : a review of research & best practices
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Handbook of research on customer equity in marketing
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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1
The impact of user-generated content and traditional media on customer acquisition and retention
You, Ya
;
Joshi, Amit M.
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 213-233
Persistent link: https://www.econbiz.de/10012260459
Saved in:
2
Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 500-522
Persistent link: https://www.econbiz.de/10011744812
Saved in:
3
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
Saved in:
4
Optimal referral bonuses with asymmetric information : firm-offered and interpersonal incentives
Kornish, Laura J.
;
Li, Qiuping
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 108-121
Persistent link: https://www.econbiz.de/10003973183
Saved in:
5
A bivariate timing model of customer acquisition and retention
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
Saved in:
6
International dialog for successful acquisition of new customers
Nagel, Thomas
- In:
International direct marketing : principles, best …
,
(pp. 77-97)
.
2007
Persistent link: https://www.econbiz.de/10003600761
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