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~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Strategic market creation : a new perspective on marketing and innovation management"
~subject:"Decision under uncertainty"
~subject:"Innovation"
~subject:"Price competition"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Innovation
Price competition
Marketing management
86
Marketingmanagement
86
Theorie
22
Theory
22
Consumer behaviour
14
Konsumentenverhalten
14
Firm performance
12
Unternehmenserfolg
12
Competitive strategy
10
Wettbewerbsstrategie
10
Business start-up
9
KMU
9
Preismanagement
9
Pricing strategy
9
SME
9
Unternehmensgründung
9
Beziehungsmarketing
8
Distribution channel
8
Entrepreneurship
8
Entrepreneurship approach
8
Market entry
8
Markteintritt
8
Relationship marketing
8
Vertriebsweg
8
Brand
7
Markenartikel
7
Entrepreneurial orientation
6
Game theory
5
Market research
5
Marktforschung
5
Spieltheorie
5
Strategic management
5
Strategisches Management
5
competitive strategy
5
Advertising
4
Competition
4
Customer integration
4
Innovation management
4
Innovationsmanagement
4
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Choi, Seung-chan
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1
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1
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1
Deng, Shengliang
1
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1
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1
Garzón, Dolores
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hippel, Eric von
1
Hong, Yuan
1
Ishihara, Masakazu
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1
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1
Pace, Stefano
1
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International entrepreneurship and management journal
Management science : journal of the Institute for Operations Research and the Management Sciences
Strategic market creation : a new perspective on marketing and innovation management
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of business research : JBR
29
The journal of business & industrial marketing
18
Journal of strategic marketing
17
International journal of innovation management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of business-to-business marketing
9
International journal of technology management : IJTM
8
SpringerLink / Bücher
8
Cogent business & management
7
International journal of technology marketing : IJTMkt
7
European journal of marketing : EJM
5
Management decision : MD
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Technology analysis & strategic management
5
European journal of innovation management
4
IEEE transactions on engineering management : EM
4
Innovation: organization & management : IOM
4
International journal of business innovation and research
4
International journal of business innovation and research : IJBIR
4
Journal of business economics : JBE
4
Journal of innovation & knowledge : JIK
4
Journal of open innovation : technology, market, and complexity
4
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
MIT sloan management review
4
Marketing intelligence & planning
4
Omega : the international journal of management science
4
Technological forecasting & social change : an international journal
4
Asia Pacific journal of marketing and logistics
3
Die Betriebswirtschaft : DBW
3
Gabler Edition Wissenschaft
3
Industry and innovation
3
International business review : the official journal of the European International Business Academy
3
International journal of entrepreneurship and innovation management
3
International journal of innovation and technology management
3
Journal of business strategy
3
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ECONIS (ZBW)
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1
Innovation orientation and long-term performance : the mediating role of market perception capability
Mohedano-Suanes, Antonia
;
Revilla Camacho, Maria Angeles
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
2
,
pp. 741-757
Persistent link: https://www.econbiz.de/10012545231
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
4
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
5
The variable effects of dynamic capability by firm size : the interaction of innovation and marketing capabilities in competitive industries
Jeng, Don Jyh-Fu
;
Pak, Artur
- In:
International entrepreneurship and management journal
12
(
2016
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10011591222
Saved in:
6
Market orientation and technological innovation : the moderating role of entrepreneurial support policies
Li, Cai
;
Liu, Qing
;
Xiumei, Zhu
;
Deng, Shengliang
- In:
International entrepreneurship and management journal
11
(
2015
)
3
,
pp. 645-671
Persistent link: https://www.econbiz.de/10011327193
Saved in:
7
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
8
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
9
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
10
Pioneering plus a broad product line strategy : higher profits or deeper losses?
Boulding, William
;
Christen, Markus
- In:
Management science : journal of the Institute for …
55
(
2009
)
6
,
pp. 958-967
Persistent link: https://www.econbiz.de/10003865926
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