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~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Decision under uncertainty"
~subject:"Innovation"
~subject:"Price competition"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Innovation
Price competition
Marketing management
77
Marketingmanagement
77
Theorie
22
Theory
22
Firm performance
12
Unternehmenserfolg
12
Consumer behaviour
10
Konsumentenverhalten
10
Business start-up
9
Competitive strategy
9
KMU
9
Preismanagement
9
Pricing strategy
9
SME
9
Unternehmensgründung
9
Wettbewerbsstrategie
9
Distribution channel
8
Entrepreneurship
8
Entrepreneurship approach
8
Vertriebsweg
8
Brand
7
Markenartikel
7
Market entry
7
Markteintritt
7
Beziehungsmarketing
6
Entrepreneurial orientation
6
Relationship marketing
6
Game theory
5
Market research
5
Marktforschung
5
Spieltheorie
5
Strategic management
5
Strategisches Management
5
competitive strategy
5
Advertising
4
Competition
4
Innovation management
4
Innovationsmanagement
4
Internet marketing
4
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18
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English
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Balachander, Subramanian
1
Boleslavsky, Raphael
1
Boulding, William
1
Ching, Andrew
1
Christen, Markus
1
Conner, Kathleen R.
1
Cotton, Christopher
1
Deng, Shengliang
1
Domínguez, Beatriz
1
Ganuza, Juan José
1
Garzón, Dolores
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hippel, Eric von
1
Hong, Yuan
1
Ishihara, Masakazu
1
Jeng, Don Jyh-Fu
1
Kalish, Shlomo
1
Kumar, K. R.
1
Kumar, Subodha
1
Li, Cai
1
Liu, Qing
1
Llobet, Gerard
1
Mehra, Amit
1
Meyer, Marc H.
1
Mohedano-Suanes, Antonia
1
Nasiry, Javad
1
Pak, Artur
1
Pedram, Mahmood
1
Popescu, Ioana
1
Raju, Jagmohan Singh
1
Rao, Vithala R.
1
Revilla Camacho, Maria Angeles
1
Roberts, Edward B.
1
Sudharshan, Devanathan
1
Xiumei, Zhu
1
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International entrepreneurship and management journal
Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of business research : JBR
29
Journal of strategic marketing
18
The journal of business & industrial marketing
18
International journal of innovation management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of business-to-business marketing
9
International journal of technology management : IJTM
8
Cogent business & management
7
International journal of technology marketing : IJTMkt
7
Strategic market creation : a new perspective on marketing and innovation management
7
European journal of marketing : EJM
5
Management decision : MD
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Technology analysis & strategic management
5
European journal of innovation management
4
IEEE transactions on engineering management : EM
4
Innovation: organization & management : IOM
4
International journal of business innovation and research
4
International journal of business innovation and research : IJBIR
4
Journal of innovation & knowledge : JIK
4
Journal of open innovation : technology, market, and complexity
4
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
MIT sloan management review
4
Marketing intelligence & planning
4
Omega : the international journal of management science
4
Springer Proceedings in Business and Economics
4
SpringerLink / Bücher
4
Technological forecasting & social change : an international journal
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Asia Pacific journal of marketing and logistics
3
Industry and innovation
3
International business review : the official journal of the European International Business Academy
3
International journal of entrepreneurship and innovation management
3
International journal of innovation and technology management
3
Journal of business strategy
3
Journal of information & knowledge management : JIKM
3
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ECONIS (ZBW)
18
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1
Innovation orientation and long-term performance : the mediating role of market perception capability
Mohedano-Suanes, Antonia
;
Revilla Camacho, Maria Angeles
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
2
,
pp. 741-757
Persistent link: https://www.econbiz.de/10012545231
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
4
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
5
The variable effects of dynamic capability by firm size : the interaction of innovation and marketing capabilities in competitive industries
Jeng, Don Jyh-Fu
;
Pak, Artur
- In:
International entrepreneurship and management journal
12
(
2016
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10011591222
Saved in:
6
Market orientation and technological innovation : the moderating role of entrepreneurial support policies
Li, Cai
;
Liu, Qing
;
Xiumei, Zhu
;
Deng, Shengliang
- In:
International entrepreneurship and management journal
11
(
2015
)
3
,
pp. 645-671
Persistent link: https://www.econbiz.de/10011327193
Saved in:
7
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
8
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
9
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
10
Pioneering plus a broad product line strategy : higher profits or deeper losses?
Boulding, William
;
Christen, Markus
- In:
Management science : journal of the Institute for …
55
(
2009
)
6
,
pp. 958-967
Persistent link: https://www.econbiz.de/10003865926
Saved in:
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