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~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Innovation"
~subject:"Price competition"
~subject:"Theory"
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Decision under uncertainty
Innovation
Price competition
Theory
Marketing management
77
Marketingmanagement
77
Theorie
22
Firm performance
12
Unternehmenserfolg
12
Consumer behaviour
10
Konsumentenverhalten
10
Business start-up
9
Competitive strategy
9
KMU
9
Preismanagement
9
Pricing strategy
9
SME
9
Unternehmensgründung
9
Wettbewerbsstrategie
9
Distribution channel
8
Entrepreneurship
8
Entrepreneurship approach
8
Vertriebsweg
8
Brand
7
Markenartikel
7
Market entry
7
Markteintritt
7
Beziehungsmarketing
6
Entrepreneurial orientation
6
Relationship marketing
6
Game theory
5
Market research
5
Marktforschung
5
Spieltheorie
5
Strategic management
5
Strategisches Management
5
competitive strategy
5
Advertising
4
Competition
4
Innovation management
4
Innovationsmanagement
4
Internet marketing
4
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35
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Choi, Seung-chan
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International entrepreneurship and management journal
Management science : journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
70
Gabler Edition Wissenschaft
55
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
40
SpringerLink / Bücher
35
Lehrbuch
33
Journal of strategic marketing
21
Neue betriebswirtschaftliche Forschung : Nbf
21
Journal of business economics : JBE
20
Schriften zu Marketing und Management
20
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
19
The journal of business & industrial marketing
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Springer eBook Collection / Business and Economics
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Berichte aus der Betriebswirtschaft
14
Jahrbuch der Absatz- und Verbrauchsforschung
14
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
14
DUV / Wirtschaftswissenschaft
13
DUV : Wirtschaftswissenschaft
13
International journal of innovation management
13
Die Betriebswirtschaft : DBW
12
Gabler-Edition Wissenschaft
11
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
11
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
10
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
9
European journal of marketing : EJM
9
European journal of operational research : EJOR
9
International journal of technology management : IJTM
9
Journal of business-to-business marketing
9
Marketing : ZFP ; journal of research and management
9
Faculty & research / Insead : working paper series
8
International journal of industrial organization
8
International journal of production economics
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Schriften zum Marketing
8
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
8
Theorie und Forschung
8
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ECONIS (ZBW)
35
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1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Innovation orientation and long-term performance : the mediating role of market perception capability
Mohedano-Suanes, Antonia
;
Revilla Camacho, Maria Angeles
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
2
,
pp. 741-757
Persistent link: https://www.econbiz.de/10012545231
Saved in:
3
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
4
Sequential learning in designing marketing campaigns for market entry
Moazeni, Somayeh
;
Defourny, Boris
;
Wilczak, Monika J.
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4226-4245
Persistent link: https://www.econbiz.de/10012297820
Saved in:
5
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
6
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
7
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
8
The variable effects of dynamic capability by firm size : the interaction of innovation and marketing capabilities in competitive industries
Jeng, Don Jyh-Fu
;
Pak, Artur
- In:
International entrepreneurship and management journal
12
(
2016
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10011591222
Saved in:
9
Market orientation and technological innovation : the moderating role of entrepreneurial support policies
Li, Cai
;
Liu, Qing
;
Xiumei, Zhu
;
Deng, Shengliang
- In:
International entrepreneurship and management journal
11
(
2015
)
3
,
pp. 645-671
Persistent link: https://www.econbiz.de/10011327193
Saved in:
10
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
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