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~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Business start-up"
~subject:"Entrepreneurship approach"
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Business start-up
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Brand management
64
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International entrepreneurship and management journal
Qualitative market research : an international journal
Marken und Start-ups : Markenmanagement und Kommunikation bei Unternehmensgründungen
9
Arts marketing : an international journal ; AM
3
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
3
International journal of entrepreneurship and small business
3
Journal of business research : JBR
3
Journal of research in marketing and entrepreneurship
3
Asia Pacific journal of innovation and entrepreneurship : APJIE
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Go-to-market strategies for women entrepreneurs : creating and exploring success
2
Hochschulschriften zum Personalwesen
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of entrepreneurship and small business : IJESB
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of research in marketing and entrepreneurship : JRME
2
Marketing intelligence & planning
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
Springer eBook Collection
2
The IUP journal of brand management : IJBRM
2
The international journal of entrepreneurship and innovation
2
essentials
2
Business history
1
Cogent business & management
1
Emerging Markets Journal : EMAJ
1
Entrepreneurship in the Digital Era : Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European research on management and business economics
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Fostering global entrepreneurship through business model innovation
1
Framing the global book series
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Global business & economics review
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International journal of arts management
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International journal of bank marketing
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International journal of business
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International journal of economic perspectives : IJEP
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International journal of economics and finance
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International journal of entrepreneurial behaviour & research
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ECONIS (ZBW)
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1
Effects of brand-related and market signals on franchisees’ entrepreneurial decisions : a multi-country panel data analysis
Calderón-Monge, Esther
;
Huerta-Zavala, Pilar
; …
- In:
International entrepreneurship and management journal
15
(
2019
)
2
,
pp. 573-588
Persistent link: https://www.econbiz.de/10012226848
Saved in:
2
Entrepreneurial branding : measuring consumer preferences through choice-based conjoint analysis
Eggers, Fabian
;
Eggers, Felix
;
Kraus, Sascha
- In:
International entrepreneurship and management journal
12
(
2016
)
2
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011591369
Saved in:
3
In-sourcing disruptive brands as a corporate entrepreneurship strategy
Van Rensburg, Deryck J.
- In:
International entrepreneurship and management journal
11
(
2015
)
4
,
pp. 769-792
Persistent link: https://www.econbiz.de/10011539172
Saved in:
4
From original equipment manufacturing to branding : entrepreneurship, strategic leadership, and Taiwan’s firm transformation
Yan, Ho-don
;
Chiang, Charlie
;
Chien, Charles S.
- In:
International entrepreneurship and management journal
10
(
2014
)
1
,
pp. 81-102
Persistent link: https://www.econbiz.de/10010437114
Saved in:
5
Brand, identity and reputation in SMEs and entrepreneurial organisations
Abimbola, Temi
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003739508
Saved in:
6
The corporate brand naming process in the net economy
Kollmann, Tobias
;
Suckow, Christina
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10003739517
Saved in:
7
A theory of brand-led SME new venture development
Merrilees, Bill
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10003739524
Saved in:
8
Brand, organization identity and reputation : SMEs as expressive organizations ; a resource-based perspective
Abimbola, Temi
;
Kocak, Akin
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 416-430
Persistent link: https://www.econbiz.de/10003739556
Saved in:
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