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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of market research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of revenue and pricing management"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Ekinci, Yuksel"
~person:"Filieri, Raffaele"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Williams, Michael D."
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Consumer behaviour
Indien
Konsumentenverhalten
74
Brand management
22
Markenführung
22
Relationship marketing
21
Social Web
20
Social web
20
Brand image
16
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Beatty, Sharon E.
Choi, Jeonghye
Ekinci, Yuksel
Filieri, Raffaele
Mattila, Anna S.
Paul, Justin
Roy, Sanjit
Williams, Michael D.
Laroche, Michel
28
Ko, Eunju
27
Dwivedi, Yogesh Kumar
22
Cleveland, Mark
16
Valette-Florence, Pierre
16
Diamantopoulos, Adamantios
15
Bartikowski, Boris
14
Richard, Marie-Odile
13
Pereira, Vijay
12
Balaji, M. S.
11
Kim, Kyung Hoon
11
Kukar-Kinney, Monika
11
Sharma, Piyush
11
Septianto, Felix
10
Teng, Lefa
10
Van der Merwe, Daleen
10
Chebat, Jean-Charles
9
Das, Gopal
9
Erasmus, Alet C.
9
Lim, Weng Marc
9
Merchant, Altaf
9
Rana, Nripendra P.
9
Seo, Yuri
9
Shukla, Paurav
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Arslanagic-Kalajdzic, Maja
8
Geuens, Maggie
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Gupta, Suraksha
8
Oghazi, Pejvak
8
Ramkissoon, Haywantee
8
Veloutsou, Cleopatra
8
Wang, Cheng Lu
8
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International journal of Indian culture and business management
International journal of consumer studies
International journal of market research
Journal of business research : JBR
Journal of hospitality marketing & management
Journal of revenue and pricing management
International journal of hospitality management
31
Journal of retailing and consumer services
22
The journal of services marketing
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Journal of strategic marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Cornell hospitality quarterly : CQ
6
Journal of service research : JSR
6
Psychology & marketing
6
International journal of contemporary hospitality management
5
Journal of marketing theory and practice
5
Technological forecasting & social change : an international journal
5
Tourism management : research, policies, practice
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of service management
4
Journal of service research
4
The Cornell hospitality quarterly
4
The marketing review
4
Business strategy and the environment
3
European journal of marketing
3
European management journal
3
Information systems management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Asia Pacific journal of marketing and logistics
2
International business review : the official journal of the European International Business Academy
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of financial services marketing : JFSM
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice : JMTP
2
Journal of retailing
2
Journal of travel and tourism marketing
2
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ECONIS (ZBW)
81
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1
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81
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1
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
The effect of utilitarian and hedonic motivations on mobile shopping outcomes : a cross-cultural analysis
Hu, Lala
;
Filieri, Raffaele
;
Acikgoz, Fulya
;
Zollo, Lamberto
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 751-766
Persistent link: https://www.econbiz.de/10014250616
Saved in:
5
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
8
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
9
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : the moderating role of betrayal discovery mode
Sameeni, Maleeha Shahid
;
Ahmad, Wasim
;
Filieri, Raffaele
- In:
Journal of business research : JBR
141
(
2022
),
pp. 137-150
Persistent link: https://www.econbiz.de/10013167963
Saved in:
10
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
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