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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of market research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of revenue and pricing management"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Filieri, Raffaele"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Williams, Michael D."
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Consumer behaviour
Indien
Konsumentenverhalten
66
Relationship marketing
19
Social Web
19
Social web
19
Brand management
16
Markenführung
16
Internet marketing
15
Online-Marketing
15
Dienstleistungsqualität
12
Service quality
12
Bibliometrics
11
Bibliometrie
11
Brand image
10
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10
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Online-Handel
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Innovationsakzeptanz
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Brand
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Complaint management
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E-commerce
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adoption
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Article in journal
Aufsatz in Zeitschrift
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Spanish
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Beatty, Sharon E.
Choi, Jeonghye
Filieri, Raffaele
Mattila, Anna S.
Paul, Justin
Roy, Sanjit
Williams, Michael D.
Laroche, Michel
28
Ko, Eunju
27
Dwivedi, Yogesh Kumar
22
Cleveland, Mark
16
Valette-Florence, Pierre
16
Diamantopoulos, Adamantios
15
Bartikowski, Boris
14
Richard, Marie-Odile
13
Pereira, Vijay
12
Balaji, M. S.
11
Kim, Kyung Hoon
11
Kukar-Kinney, Monika
11
Sharma, Piyush
11
Septianto, Felix
10
Teng, Lefa
10
Van der Merwe, Daleen
10
Chebat, Jean-Charles
9
Das, Gopal
9
Erasmus, Alet C.
9
Lim, Weng Marc
9
Merchant, Altaf
9
Rana, Nripendra P.
9
Seo, Yuri
9
Shukla, Paurav
9
Arslanagic-Kalajdzic, Maja
8
Ekinci, Yuksel
8
Geuens, Maggie
8
Gupta, Suraksha
8
Oghazi, Pejvak
8
Ramkissoon, Haywantee
8
Veloutsou, Cleopatra
8
Wang, Cheng Lu
8
Yang, Zhiyong
8
Babin, Barry J.
7
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International journal of Indian culture and business management
International journal of consumer studies
International journal of market research
Journal of business research : JBR
Journal of hospitality marketing & management
Journal of revenue and pricing management
International journal of hospitality management
30
Journal of retailing and consumer services
19
The journal of services marketing
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Journal of strategic marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Cornell hospitality quarterly : CQ
6
Journal of service research : JSR
6
International journal of contemporary hospitality management
5
Journal of marketing theory and practice
5
Psychology & marketing
5
Technological forecasting & social change : an international journal
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of service management
4
Journal of service research
4
The Cornell hospitality quarterly
4
Tourism management : research, policies, practice
4
Business strategy and the environment
3
European journal of marketing
3
European management journal
3
Information systems management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The marketing review
3
Asia Pacific journal of marketing and logistics
2
International business review : the official journal of the European International Business Academy
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of financial services marketing : JFSM
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice : JMTP
2
Journal of retailing
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
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ECONIS (ZBW)
73
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1
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10
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73
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1
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
The effect of utilitarian and hedonic motivations on mobile shopping outcomes : a cross-cultural analysis
Hu, Lala
;
Filieri, Raffaele
;
Acikgoz, Fulya
;
Zollo, Lamberto
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 751-766
Persistent link: https://www.econbiz.de/10014250616
Saved in:
5
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
6
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
7
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
8
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
9
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : the moderating role of betrayal discovery mode
Sameeni, Maleeha Shahid
;
Ahmad, Wasim
;
Filieri, Raffaele
- In:
Journal of business research : JBR
141
(
2022
),
pp. 137-150
Persistent link: https://www.econbiz.de/10013167963
Saved in:
10
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
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