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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Personality psychology"
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Search: subject_exact:"Werbung mit Prominenten"
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Advertising
Brand management
Personality psychology
Celebrity endorsement
42
Celebrity-Werbung
42
Advertising effects
23
Werbewirkung
23
Consumer behaviour
22
Konsumentenverhalten
22
Brand image
18
Markenimage
18
Markenführung
17
Athletes
11
Sportler
11
Brand
10
Markenartikel
10
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Social media
5
Beziehungsmarketing
4
Celebrity
4
Credibility
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Endorsement
4
Glaubwürdigkeit
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India
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Indien
4
Persönlichkeitspsychologie
4
Relationship marketing
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Sportmarketing
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Sports marketing
4
Werbung
4
Führungskräfte
3
Human brands
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Managers
3
Attitude
2
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2
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Kim, Taehee
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Albert, Noël
1
Ambroise, Laure
1
Arai, Akiko
1
Arsena, Ashley
1
Cambra-Fierro, Jesus
1
Carlson, Les
1
Centeno, Dave
1
Centeno, Edgar
1
Chang, Kyungro
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1
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1
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1
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1
Dennis, Charles
1
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1
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1
Ferreira, Alcina Gaspar
1
Foroudi, Pantea
1
Foti, Lianne
1
Gentry, James W.
1
Hall, Matthew J.
1
Han, Jeongsoo
1
Hussain, Danish
1
Hussain, Shahzeb
1
Johns, Raechel
1
Jones, Scott
1
Jun, Mina
1
Kettle, Keri L.
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Kim, Kyung Hoon
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Ko, Yong Jae
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International journal of Indian culture and business management
International journal of sports marketing & sponsorship
Journal of business research : JBR
Journal of promotion management : JPM
9
The journal of brand management : an international journal
9
International journal of advertising : the review of marketing communications
8
Journal of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
Journal of marketing management : MM
7
The journal of product & brand management
7
Psychology & marketing
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of global marketing
5
Celebrity, convergence and transformation
4
Journal of advertising research
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Global business review
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of current issues and research in advertising
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Vision : the journal of business perspective
3
European journal of marketing
2
European journal of marketing : EJM
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Gabler Edition Wissenschaft
2
International journal of hospitality management
2
International journal of market research
2
International journal of sport management and marketing : IJSMM
2
International review on public and non-profit marketing
2
Inventi impact: retailing & consumer services
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of marketing theory and practice
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing : ZFP ; journal of research and management
2
Pakistan journal of commerce and social sciences
2
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ECONIS (ZBW)
21
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1
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
2
Look for the signature : using personal signatures as extrinsic cues promotes identity-congruent behavior
Kettle, Keri L.
;
Mantonakis, Antonia
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535959
Saved in:
3
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
4
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
5
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
6
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
7
Competing cues in brand alliance advertisements
Voss, Kevin E.
;
Li, Ying Ying
;
Song, Young Ok Sunny
- In:
Journal of business research : JBR
149
(
2022
),
pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
Saved in:
8
Celebrity brand break-up : fan experiences of para-loveshock
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of business research : JBR
145
(
2022
),
pp. 720-731
Persistent link: https://www.econbiz.de/10013197946
Saved in:
9
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
10
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
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