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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Deependra Singh"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Corporate Social Responsibility"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Brand management
Corporate Social Responsibility
Kundenzufriedenheit
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
9
Relationship marketing
9
Customer satisfaction
5
Brand image
4
India
4
Indien
4
Markenführung
4
Markenimage
4
Dienstleistungsqualität
3
E-commerce
3
Electronic Commerce
3
Internet marketing
3
Lieferantenmanagement
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Service quality
3
Supplier relationship management
3
Brand
2
Confidence
2
Einzelhandel
2
Emotion
2
Ghana
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Retail trade
2
Structural equation model
2
Strukturgleichungsmodell
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
relationship marketing
2
Allgemeinbildende Schule
1
Bekleidung
1
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9
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Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Deependra Singh
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Xun, Jiyao
Park, Jungkun
12
Prentice, Catherine
11
Lombart, Cindy
7
Söderlund, Magnus
7
Khan, Imran
6
Loureiro, Sandra Maria Correia
6
Quach, Sara
6
Dawes, John
5
Hyun, Hyowon
5
Louis, Didier
5
Molinillo, Sebastian
5
Mortimer, Gary
5
Park, Eunil
5
Baumann, Chris
4
Cambra-Fierro, Jesús
4
Casidy, Riza
4
Hollebeek, Linda D.
4
Japutra, Arnold
4
Jebarajakirthy, Charles
4
Kumar, Vikas
4
Paramita, Widya
4
Paul, Justin
4
Agag, Gomaa
3
Ahn, Jiseon
3
Bilgihan, Anil
3
Carlson, Jamie
3
Dhir, Amandeep
3
Dwivedi, Yogesh Kumar
3
Elms, Jonathan
3
Fazal-e-Hasan, Syed
3
Hamin, Hamin
3
Hong, EunPyo
3
Huang, Zongsheng
3
Islam, Jamid Ul
3
Karande, Kiran
3
Kim, Dongyoup
3
Klaus, Philipp
3
Konuk, Faruk Anıl
3
Kuppelwieser, Volker
3
Liu, Chih-Hsing
3
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International journal of Indian culture and business management
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of retailing and consumer services
Journal of targeting, measurement and analysis for marketing
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
International studies of management and organization
4
Journal of business-to-business marketing
4
Journal of international consumer marketing
4
The journal of brand management : an international journal
4
The marketing review
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
The international journal of bank marketing : IJBM
3
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of hospitality and tourism insights
2
Journal of strategic marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing intelligence & planning
2
Technological forecasting & social change : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European journal of marketing : EJM
1
Information technology and management
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International journal of globalisation and small business : IJGSB
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Internetökonomie
1
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ECONIS (ZBW)
9
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Customer, corporation, and cause : a comprehensive model of cause selection in cause-related
marketing
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
Saved in:
3
Online loyalty and its interaction with switching barriers
Mutum, Dilip S.
;
Ghazali, Ezlika Mohd
;
Bang, Nguyen
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 942-949
Persistent link: https://www.econbiz.de/10010437724
Saved in:
4
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
5
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
6
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
7
A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
Saved in:
8
The target and non-targeted framework : differential impact of
marketing
tactics on customer perceptions
Bang, Nguyen
;
Li, Mo
;
Chen, Cheng-hao Steve
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009611660
Saved in:
9
Values and social identity of students and working-class consumers : antecedents to normative and informative brand influences of Indian small-town consumers
Khare, Arpita
;
Tripathi, Viveka Nand
- In:
International journal of Indian culture and business …
4
(
2011
)
6
,
pp. 626-643
Persistent link: https://www.econbiz.de/10009377765
Saved in:
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