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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Search: subject_exact:"Werbewirkung"
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Advertising effects
409
Werbewirkung
409
Advertising
278
Werbung
277
Consumer behaviour
226
Konsumentenverhalten
226
Internet marketing
114
Online-Marketing
114
Brand management
72
Markenführung
72
Brand image
56
Markenimage
56
Social Web
48
Social web
48
advertising
42
Product Placement
34
Product placement
34
Psychology of advertising
34
Werbepsychologie
34
Gender
33
Geschlecht
33
Brand
28
Children
28
Kinder
28
Markenartikel
28
Target group
26
Zielgruppe
26
Emotion
25
Celebrity endorsement
24
Celebrity-Werbung
24
Sponsoring
24
Sponsorship
24
persuasion knowledge
24
Fernsehwerbung
23
Television advertising
23
USA
22
United States
22
Cognition
21
Kognition
21
Humor
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409
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409
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11
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409
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Pelsmacker, Patrick de
12
Matthes, Jörg
10
Taylor, Charles Raymond
10
Dens, Nathalie
9
Naderer, Brigitte
9
Eisend, Martin
8
Reijmersdal, Eva A. van
8
Smit, Edith G.
8
Yoon, Sukki
8
Bergkvist, Lars
7
Rozendaal, Esther
7
Buijzen, Moniek
6
Diehl, Sandra
6
Kim, Kacy K.
6
Ko, Eunju
6
Yoon, Hye Jin
6
Boerman, Sophie C.
5
Chang, Chun-tuan
5
Choi, Yung Kyun
5
Hudders, Liselot
5
Mueller, Barbara
5
Chang, Chingching
4
Chang, Chun-Tuan
4
Choi, Hojoon
4
Geuens, Maggie
4
Till, Brian
4
Uribe, Rodrigo
4
Voorveld, Hilde
4
Wilson, Rick T.
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Beckert, Johannes
3
Bernritter, Stefan F.
3
Boutsouki, Christina
3
Chang, Hua
3
Cheong, Yunjae
3
Choi, Dongwon
3
Evans, Nathaniel J.
3
Grau, Stacy Landreth
3
Hatzithomas, Leonidas
3
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
Journal of advertising research
265
Journal of advertising : official publication of the American Academy of Advertising
231
Journal of business research : JBR
207
Journal of marketing communications
185
Psychology & marketing
121
Journal of promotion management : JPM
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Asia Pacific journal of marketing and logistics
33
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
Journal of marketing management : MM
26
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ECONIS (ZBW)
409
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10
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409
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
When it pays to be clear : the appeal of concrete communication under uncertainty
Horen, Femke van
;
Wänke, Michaela
;
Mussweiler, Thomas
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 533-553
Persistent link: https://www.econbiz.de/10014550991
Saved in:
3
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
4
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
5
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
6
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
7
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
8
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
9
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
10
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
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