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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of hospitality management"
~subject:"Internet marketing"
~type:"article"
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Internet marketing
Social Web
118
Social web
118
Online-Marketing
85
Hotel industry
78
Hotellerie
78
Consumer behaviour
76
Konsumentenverhalten
76
Viral marketing
53
Virales Marketing
53
Website
35
Advertising effects
28
Werbewirkung
28
Gastronomie
25
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Online-Handel
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Law, Chun Hung Roberts
8
Liang, Sai
3
Back, Robin M.
2
Bai, Billy
2
Brymer, Robert A.
2
Bufquin, Diego
2
Cheng, Julian Ming Sung
2
Ham, Chang-Dae
2
Kang, Juhee
2
Kim, Mikyoung
2
Kim, Woo Gon
2
Liu, Jianwei
2
Liu, Xianwei
2
Noort, Guda van
2
Nutta, Marco W. W.
2
Park, Jeong-Yeol
2
Schuckert, Markus
2
Wong, IpKin Anthony
2
Yang, Fiona X.
2
Ye, Qiang
2
Adler, Jami
1
Antheunis, Marjolijn L.
1
Antipov, Evgeny A.
1
Araujo, Theo
1
Armas-Cruz, Yaiza
1
Au, Norman
1
Ayeh, Julian K.
1
Banerjee, Snehasish
1
Bernard, Françoise
1
Bernritter, Stefan F.
1
Biswas, Abhijit
1
Blankson, Charles
1
Bonn, Mark Andrew
1
Boutsouki, Christina
1
Bove, Liliana L.
1
Buijzen, Moniek
1
Bulchand-Gidumal, Jacques
1
Busser, James A.
1
Carvajal-Trujillo, Elena
1
Casaló, Luis V.
1
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International journal of advertising : the quarterly review of marketing communications
International journal of hospitality management
Journal of business research : JBR
211
International journal of internet marketing and advertising : IJIMA
121
Journal of retailing and consumer services
116
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
International journal of advertising : the review of marketing communications
65
Journal of marketing communications
63
Technological forecasting & social change : an international journal
58
Tourism management : research, policies, practice
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of internet commerce
57
Journal of promotion management : innovations in planning and applied research
56
Information systems research : ISR
52
International journal of electronic marketing and retailing : IJEMR
48
Journal of management information systems : JMIS
48
Business horizons
46
The journal of product & brand management
44
Cogent business & management
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Journal of travel and tourism marketing
38
International journal of technology marketing : IJTMkt
37
Electronic commerce research
36
Marketing intelligence & planning
36
International journal of business information systems : IJBIS
35
Journal of marketing
34
Journal of strategic marketing
34
International journal of contemporary hospitality management
33
Journal of advertising research
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of e-business research : an official publication of the Information Resources Management Association
32
The journal of brand management : an international journal
32
Journal of electronic commerce research : JECR
31
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
28
Journal of hospitality marketing & management
28
Young consumers : insight and ideas for responsible marketers
28
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ECONIS (ZBW)
85
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85
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1
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
2
What happens on Facebook stays on Facebook? : virtual surface acting in cyberspace-workplace relationship transition
Yang, Fiona X.
;
Li, Xiangping
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014439923
Saved in:
3
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
4
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
5
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
6
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
7
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
8
How positive do testimonials on a restaurant website need to be? : impact of positivity of testimonial reviews on customers' decision-making
Shin, Seunghun
;
Shin, Hyejo Hailey
;
Gim, Jaehee
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482320
Saved in:
9
Social media and empowerment in hospitality and tourism decision-making : a study among UK Muslim women
Khan, Imran Maqbool
;
Sahadev, Sunil
;
Rashid, Tahir
; …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013271323
Saved in:
10
Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo
;
Feng, Shunzi
;
Hu, Xingbao
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
Saved in:
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