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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Leitfaden Online-Marketing ; [Bd. 1]"
~subject:"Zielgruppe"
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Search: subject_exact:"Werbebotschaft"
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Zielgruppe
Advertising planning
60
Werbeplanung
60
Advertising effects
28
Werbewirkung
28
Internet marketing
14
Online-Marketing
14
USA
13
United States
13
Advertising
12
Werbung
12
Brand image
6
Markenimage
6
Psychology of advertising
6
Target group
6
Werbepsychologie
6
Advertising media
5
Direct marketing
5
Direktmarketing
5
Werbeträger
5
Advertising industry
4
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Print advertising
4
Printwerbung
4
Search engine
4
Social Marketing
4
Social marketing
4
Suchmaschine
4
Werbewirtschaft
4
E-Mail
3
E-mail
3
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer behaviour
2
Creativity
2
Experiment
2
Frauen
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German
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Burton, Scot
1
Folse, Judith Anne Garretson
1
Grether, Mark
1
Hegge, Ulrich
1
Ko, Dongwoo
1
Kwon, JaeHwan
1
Lee, Yu-kang
1
Markarian, Rosa
1
Netemeyer, Richard G.
1
Raffel, Sabine
1
Rau, Anja
1
Seo, Yuri
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
Leitfaden Online-Marketing ; [Bd. 1]
Handbuch der Marktforschung
2
A master class in brand planning : the timeless works of Stephen King
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Tinbergen Institute
1
Games and economic behavior
1
Handbook of social media management : value chain and business models in changing media markets
1
Handbuch Kommunikationsmanagement
1
Instrumente zur Gestaltung von After Sales Services
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
JMM : the international journal on media management
1
Journal of advertising research
1
Journal of agricultural and applied economics : JAEE
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Kulturspezifik in der europäischen Wirtschaftskommunikation
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Mathematical social sciences
1
Measuring and managing brands
1
Media-Perspektiven
1
Mobilität und Marketing : wie und warum das Marketing mobil wird
1
Omega : the international journal of management science
1
Operations research
1
Praxisforum Medienmanagement
1
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
1
Rheinwerk computing
1
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
The silver market phenomenon : business opportunities in an era of demographic change
1
The silver market phenomenon : marketing and innovation in the aging society
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Western Political Science Association 2010 Annual Meeting Paper
1
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ECONIS (ZBW)
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1
Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model
Kwon, JaeHwan
;
Seo, Yuri
;
Ko, Dongwoo
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10011633860
Saved in:
2
Gender stereotypes as a double-edged sword in political advertising : persuasion effects of campaign theme and advertising style
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 203-234
Persistent link: https://www.econbiz.de/10010362929
Saved in:
3
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
4
Targeted Advertising
Hegge, Ulrich
-
2007
Persistent link: https://www.econbiz.de/10003551838
Saved in:
5
Markenwerbung im Internet
Grether, Mark
;
Markarian, Rosa
-
2007
Persistent link: https://www.econbiz.de/10003551844
Saved in:
6
Ingame-Advertising : neue Wege zur Zielgruppe
Rau, Anja
;
Raffel, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003551848
Saved in:
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