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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global marketing"
~language:"eng"
~subject:"United States"
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United States
Advertising
216
Werbung
214
Advertising effects
150
Werbewirkung
150
Consumer behaviour
87
Konsumentenverhalten
87
Internet marketing
36
Online-Marketing
36
advertising
31
USA
28
Brand management
23
Markenführung
23
Gender
22
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22
Brand image
19
Markenimage
19
Children
16
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Psychology of advertising
16
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15
Kulturelle Identität
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International marketing
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Internationales Marketing
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Markenartikel
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Comparison
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Cheong, Yunjae
2
De Gregorio, Federico
2
DeLorme, Denise E.
2
Huh, Jisu
2
Mueller, Barbara
2
Reid, Leonard N.
2
An, Soontae
1
Baek, Tae Hyun
1
Bakir, Aysen
1
Balasubramanian, Siva Kumar
1
Bhatnagar, Namita
1
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1
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1
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1
Cho, Yoon-Na
1
Choi, Hojoon
1
Diehl, Sandra
1
Duhan, Dale F.
1
Gangadharbatla, Harsha
1
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1
Gistri, Giacomo
1
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1
Hill, Ronald Paul
1
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Jung, Jong-hyuok
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International journal of advertising : the quarterly review of marketing communications
Journal of global marketing
Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
Working paper / National Bureau of Economic Research, Inc.
25
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
The advertising and consumer culture reader
8
The journal of law & economics
8
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of media economics
7
International journal of industrial organization
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
Review of industrial organization : RIO
4
The journal of industrial economics
4
The review of economics and statistics
4
Applied economics
3
Cross-cultural buyer behavior
3
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ECONIS (ZBW)
28
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1
Positive uncertainty : the benefit of the doubt in advertising
Ketelaar, Paul Edwin
;
Riet, Jonathan van 't
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 256-269
Persistent link: https://www.econbiz.de/10011859316
Saved in:
2
Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita
;
McKay-Nesbitt, Jane
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
Saved in:
3
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
4
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
5
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
6
A call for more research on "green" or environmental advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 573-575
Persistent link: https://www.econbiz.de/10011547644
Saved in:
7
Incivility in political advertisements : a look at the 2012 US presidential election
Hill, Ronald Paul
;
Capella, Michael
;
Cho, Yoon-Na
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 812-829
Persistent link: https://www.econbiz.de/10011547833
Saved in:
8
Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin
;
Till, Brian
;
Carlson, Brad D.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 211-231
Persistent link: https://www.econbiz.de/10009757965
Saved in:
9
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
10
Dietary supplement advertising in the US : a review and research agenda
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 547-577
Persistent link: https://www.econbiz.de/10009581793
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