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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global marketing"
~language:"eng"
~subject:"advertising"
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Search: subject_exact:"Advertising"
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advertising
Advertising
217
Werbung
215
Advertising effects
150
Werbewirkung
150
Consumer behaviour
87
Konsumentenverhalten
87
Internet marketing
36
Online-Marketing
36
USA
28
United States
28
Brand management
23
Markenführung
23
Gender
22
Geschlecht
22
Brand image
19
Markenimage
19
Children
16
Kinder
16
Psychology of advertising
16
Werbepsychologie
16
Cultural identity
15
Kulturelle Identität
15
Social Web
14
Social web
14
Target group
14
Zielgruppe
14
Brand
13
International marketing
13
Internationales Marketing
13
Markenartikel
13
Comparison
12
Vergleich
12
Advertising planning
11
Werbeplanung
11
Creativity
10
Emotion
10
Kreativität
10
Computerspiel
9
Humor
9
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Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Buijzen, Moniek
2
Chang, Chun-Tuan
2
Dens, Nathalie
2
La Ferle, Carrie
2
Pelsmacker, Patrick de
2
Ahn, Jungsun
1
Balasubramanian, Siva Kumar
1
Ball, Jennifer Gerard
1
Baxter, Stacey M.
1
Bergkvist, Lars
1
Boerman, Sophie C.
1
Boyle, Brett
1
Bušljeta Banks, Ivana
1
Cheon, Hongsik John
1
Choi, Jin-A.
1
Chu, Shu-Chuan
1
Chu, Xing-Yu
1
Das, Enny
1
Desmarais, Fabrice
1
Dianoux, Christian
1
Dima, Alexandra L.
1
Eisend, Martin
1
Ford, John B.
1
Fraser, Jay R.
1
Galekh, Maryna
1
Gentry, James W.
1
Ghanem, Salma
1
Gistri, Giacomo
1
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1
Grau, Stacy Landreth
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1
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1
Heuvel, Jauke van den
1
Hildebrand, Diogo
1
Hjalmarson, Hanna
1
Hornikx, Jos
1
Hyun, Yong J.
1
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International journal of advertising : the quarterly review of marketing communications
Journal of global marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of marketing communications
36
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
24
Journal of promotion management : JPM
20
Journal of marketing research : JMR
18
Journal of marketing
17
CESifo Working Paper
16
International journal of internet marketing and advertising : IJIMA
16
CESifo working papers
13
Psychology & marketing
12
Journal of promotion management : innovations in planning and applied research
11
Marketing science
11
Journal of media business studies
10
Journal of marketing management : MM
9
Journal of marketing research
9
CESifo Working Paper Series
7
International Journal of Sports Marketing and Sponsorship
7
Applied economics
6
Discussion papers / CEPR
6
IZA Discussion Papers
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of public policy & marketing
6
Marketing i menedžment innovacij : m&mi
6
CIE Discussion Papers
5
Health marketing quarterly
5
History of retailing and consumption
5
Journal of advertising research
5
Journal of macromarketing
5
Tourism economics : the business and finance of tourism and recreation
5
Working Paper
5
Annals of Faculty of Economics
4
Games
4
Health economics
4
International journal of consumer studies
4
International journal of procurement management
4
International journal of technology marketing : IJTMkt
4
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ECONIS (ZBW)
31
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31
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date (oldest first)
1
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
2
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
3
Explaining the use and effects of humour in advertising : an evolutionary perspective
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 526-547
Persistent link: https://www.econbiz.de/10011882028
Saved in:
4
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
5
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
Saved in:
6
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
7
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
8
The moderating effect of self-esteem on consumer responses to global positioning in advertising
Jun, Sunkyu
;
Jeong, Yoojeong
;
Gentry, James W.
;
Hyun, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011689808
Saved in:
9
Online advertising disclaimers in unregulated markets : use of disclaimers by multinational and local companies in the Brazilian toy industry
Veloso, Andres Rodriguez
;
Hildebrand, Diogo
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 893-909
Persistent link: https://www.econbiz.de/10011859137
Saved in:
10
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
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