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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing management : MM"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Testimonialwerbung"
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Celebrity endorsement
24
Celebrity-Werbung
24
Advertising effects
17
Werbewirkung
17
Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenführung
8
celebrity
8
Brand image
7
Markenimage
7
Advertising
4
Personality psychology
4
Persönlichkeitspsychologie
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Werbung
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celebrity endorsement
4
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Markenartikel
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Social web
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Wirtschaftliche Konvergenz
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advertising
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endorsement
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identity
2
meaning transfer
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social media
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Advertising planning
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Artists
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Athletes
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Beziehungsmarketing
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Aufsatz in Zeitschrift
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English
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Bergkvist, Lars
3
Banister, Emma N.
2
Cocker, Hayley L.
2
Belch, George E.
1
Belch, Michael A.
1
Brownlie, Douglas
1
Buijzen, Moniek
1
Chou, Hsuan-yi
1
Cronin, James
1
Davies, Fiona
1
Dominguez, Rafael
1
Dwivedi, Abhishek
1
Eisend, Martin
1
Fillis, Ian
1
Finsterwalder, Jörg
1
Garcia de los Salmones Sanchez, Maria del Mar
1
Gergaud, Olivier
1
Hackley, Christopher E.
1
Herrero, Ángel
1
Hewer, Paul
1
Hjalmarson, Hanna
1
Hopkinson, Gilian C.
1
Johnson, Lester W.
1
Kerrigan, Finola
1
Knoll, Johannes
1
Langner, Tobias
1
Lim, Ming
1
Livat, Florine
1
Lunardo, Renaud
1
Matthes, Jörg
1
McDonald, Robert E.
1
Mills, Scott
1
Moufahim, Mona
1
Muehling, Darrel D.
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Mägi, Anne W.
1
Münch, Andrea
1
Ostermann, Migena
1
Patterson, Anthony
1
Piacentini, Maria
1
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing management : MM
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
Journal of travel and tourism marketing
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ECONIS (ZBW)
24
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1
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
2
Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? : exploring consumers' forgiveness of celebrities' transgressions
Finsterwalder, Jörg
;
Yee, Thomas
;
Tombs, Alastair
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1204-1229
Persistent link: https://www.econbiz.de/10011850331
Saved in:
3
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
4
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
5
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
6
Celebrity endorsements : a literature review and research agenda
Bergkvist, Lars
;
Zhou, Kris Qiang
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 642-663
Persistent link: https://www.econbiz.de/10011585281
Saved in:
7
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
8
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
9
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
10
The production and consumption activities relating to the celebrity artist
Fillis, Ian
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 646-664
Persistent link: https://www.econbiz.de/10011325774
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