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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Television advertising"
~subject:"Viral marketing"
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Search: subject_exact:"Werbewirkung"
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Television advertising
Viral marketing
Werbewirkung
300
Advertising effects
299
Advertising
160
Werbung
157
Consumer behaviour
156
Konsumentenverhalten
156
Internet marketing
63
Online-Marketing
63
Brand image
46
Markenimage
46
Brand management
45
Markenführung
45
Social Web
29
Social web
29
Brand
25
Markenartikel
24
Product Placement
24
Product placement
24
Children
23
Kinder
23
USA
23
United States
23
Emotion
22
Gender
22
Geschlecht
22
Psychology of advertising
22
Werbepsychologie
22
advertising
21
Target group
19
Zielgruppe
19
Celebrity endorsement
18
Celebrity-Werbung
18
Fernsehwerbung
18
Cognition
17
Kognition
17
Perception
15
Wahrnehmung
15
Sponsoring
14
Sponsorship
14
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18
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Article
29
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29
Aufsatz in Zeitschrift
29
Conference paper
1
Konferenzbeitrag
1
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English
29
Author
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Cauberghe, Verolien
2
Hudders, Liselot
2
Pelsmacker, Patrick de
2
Reijmersdal, Eva A. van
2
Septianto, Felix
2
Alexandris, Kostas
1
Arrazola Vacas, María
1
Bambauer-Sachse, Silke
1
Beal, Virginia
1
Boerman, Sophie C.
1
Boutsouki, Christina
1
Buijzen, Moniek
1
Carlson, Brad D.
1
Cauberghe, Veroline
1
Chae, Heeju
1
Chan, Alan H. S.
1
Charry, Karine M.
1
Chiew, Tung Moi
1
Cho, Eunji
1
Choi, Jinyoung
1
Cornwell, T. Bettina
1
Dens, Nathalie
1
Dwivedi, Yogesh Kumar
1
Eelen, Jiska
1
Engel, Larry
1
Filipovic, Jelena
1
Gao, Yang
1
Geuens, Maggie
1
Hatzithomas, Leonidas
1
Hayes, Jameson L.
1
Hevia Payá, José de
1
Islam, Rubina
1
Jeon, Jung Ok
1
Jeong, Yongick
1
Kemper, Joya A.
1
Kim, Hyojung
1
Kim, Yeuseung
1
King, Karen Whitehill
1
Ko, Eunju
1
Kuang, Di
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of retailing and consumer services
Journal of advertising research
47
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of marketing communications
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
International journal of advertising : the review of marketing communications
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
European journal of marketing : EJM
9
Journal of business research : JBR
9
Journal of promotion management : innovations in planning and applied research
9
International journal of internet marketing and advertising : IJIMA
8
Journal of promotion management : JPM
7
Psychology & marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Journal of electronic commerce research : JECR
5
Journal of marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
International journal of consumer studies
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of the Academy of Marketing Science
4
NBER Working Paper
4
NBER working paper series
4
Quantitative marketing and economics : QME
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Advertising in new formats and media : current research and implications for marketers
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
Faculty & research / Insead : working paper series
3
Information systems research : ISR
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of current issues and research in advertising : JCIRA
3
Journal of international consumer marketing
3
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ECONIS (ZBW)
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Television food ads aimed at children in South-Eastern Europe : cultural outlook and implications
Filipovic, Jelena
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014371710
Saved in:
3
The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure
Kuang, Di
;
Ma, Baolong
;
Wang, Hong
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169658
Saved in:
4
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
5
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
6
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
7
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
8
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
9
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
10
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
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