//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of service research"
~isPartOf:"Marketing intelligence & planning"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Gould, Stephen J."
~person:"Kim, Jungkeun"
~person:"Sprott, David E."
~person:"Sung, Yongjun"
~subject:"Consumer behaviour"
~subject:"Kundenintegration"
~subject:"Online-Marketing"
~subject:"Persönlichkeitsmerkmal"
~subject:"Stakeholder"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 17 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Kundenintegration
Online-Marketing
Persönlichkeitsmerkmal
Stakeholder
Konsumentenverhalten
5
USA
4
United States
4
Beziehungsmarketing
3
Product Placement
3
Product placement
3
Relationship marketing
3
Advertising effects
2
Automation
2
Automatisierung
2
Brand management
2
Customer integration
2
Dienstleistungsqualität
2
Markenführung
2
Service quality
2
Social Web
2
Social web
2
South Korea
2
Südkorea
2
Werbewirkung
2
Advertising
1
Advertising media
1
Artificial intelligence
1
Brand
1
Brand image
1
Comparison
1
Construal level theory
1
Consumer attitudes
1
Cross-cultural management
1
Cultural identity
1
Dienstleistungssektor
1
Digital media
1
Digitale Medien
1
Electronic word-of-mouth
1
Fernsehprogramm
1
Film
1
Interactive media
1
Interaktive Medien
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Konferenzbeitrag
Aufsatz in Zeitschrift
6
Aufsatzsammlung
1
Language
All
Bulgarian
English
Malay (macrolanguage)
Author
All
Gould, Stephen J.
Kim, Jungkeun
Sprott, David E.
Sung, Yongjun
Pelsmacker, Patrick de
8
Phau, Ian
8
Dens, Nathalie
7
Smit, Edith G.
7
Hollebeek, Linda D.
6
Arli, Denni
5
Reijmersdal, Eva A. van
5
Sharma, Piyush
5
Bernritter, Stefan F.
4
Casidy, Riza
4
Chang, Chun-Tuan
4
Ko, Eunju
4
Kwak, Hyokjin
4
Lemon, Katherine N.
4
Matthes, Jörg
4
Rozendaal, Esther
4
Baek, Tae Hyun
3
Bang, Nguyen
3
Brady, Michael K.
3
Buijzen, Moniek
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Diehl, Sandra
3
Eisend, Martin
3
Grace, Debra
3
Gustafsson, Anders
3
Ham, Chang-Dae
3
Huang, Ming-Hui
3
Hudders, Liselot
3
Khare, Arpita
3
Knoll, Johannes
3
Kumar, Prashant
3
Kumar, Vikas
3
Ladeira, Wagner Junior
3
Leckie, Civilai
3
Mattila, Anna S.
3
McColl-Kennedy, Janet R.
3
Mueller, Barbara
3
Naderer, Brigitte
3
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of service research
Marketing intelligence & planning
Psychology & marketing
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of business research : JBR
8
International journal of advertising : the review of marketing communications
6
Marketing letters : a journal of research in marketing
6
Journal of retailing and consumer services
5
European journal of marketing
3
The journal of brand management : an international journal
3
Australasian marketing journal
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Journal of travel and tourism marketing
2
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Marketing theory
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Rise of the machines? : customer engagement in automated service interactions
Hollebeek, Linda D.
;
Sprott, David E.
;
Brady, Michael K.
- In:
Journal of service research
24
(
2021
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10012426746
Saved in:
2
Special issue: customer engagement in automated service interactions
Hollebeek, Linda D.
(
ed.
);
Sprott, David E.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012426830
Saved in:
3
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
Saved in:
4
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
5
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
6
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->