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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of service research"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Bagozzi, Richard P."
~person:"Chang, Chun-Tuan"
~person:"Gould, Stephen J."
~person:"Kim, Jungkeun"
~person:"Sprott, David E."
~person:"Sung, Yongjun"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Persönlichkeitsmerkmal"
~subject:"Stakeholder"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Online-Marketing
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10
Advertising effects
5
Werbewirkung
5
Beziehungsmarketing
4
Relationship marketing
4
USA
4
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4
Advertising
3
Brand management
3
Markenführung
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2
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AI as customer
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10
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Bagozzi, Richard P.
Chang, Chun-Tuan
Gould, Stephen J.
Kim, Jungkeun
Sprott, David E.
Sung, Yongjun
Pelsmacker, Patrick de
8
Dens, Nathalie
7
Smit, Edith G.
7
Bernritter, Stefan F.
4
Ko, Eunju
4
Kwak, Hyokjin
4
Lemon, Katherine N.
4
Matthes, Jörg
4
Reijmersdal, Eva A. van
4
Rozendaal, Esther
4
Baek, Tae Hyun
3
Buijzen, Moniek
3
Diehl, Sandra
3
Eisend, Martin
3
Gustafsson, Anders
3
Ham, Chang-Dae
3
Huang, Ming-Hui
3
Hudders, Liselot
3
Knoll, Johannes
3
McColl-Kennedy, Janet R.
3
Mueller, Barbara
3
Naderer, Brigitte
3
Noort, Guda van
3
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3
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3
Taylor, Charles Raymond
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Voorveld, Hilde
3
Yoo, Chan Yun
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2
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2
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2
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2
Brady, Michael K.
2
Bui, M̃y
2
Cauberghe, Veroline
2
Chang, Chingching
2
Chang, Hua
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International journal of advertising : the quarterly review of marketing communications
Journal of service research
Psychology & marketing
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of business research : JBR
10
Marketing letters : a journal of research in marketing
8
International journal of advertising : the review of marketing communications
7
Journal of the Academy of Marketing Science
7
Journal of retailing and consumer services
6
Journal of retailing
4
The journal of brand management : an international journal
4
European journal of marketing
3
Journal of advertising research
3
Journal of international consumer marketing
3
Journal of marketing
3
Australasian marketing journal
2
European journal of marketing : EJM
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of travel and tourism marketing
2
Marketing : journal of research and management
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
Corporate reputation review : an international journal
1
Food policy : economics planning and politics of food and agriculture
1
Journal of advertising
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
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ECONIS (ZBW)
10
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1
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10
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date (oldest first)
1
AI service and emotion : editorial
Bagozzi, Richard P.
;
Brady, Michael K.
;
Huang, Ming-Hui
- In:
Journal of service research
25
(
2022
)
4
,
pp. 499-504
Persistent link: https://www.econbiz.de/10013395989
Saved in:
2
Managing customer uncertainty in making service offshoring decisions
Lu, Lu
;
Gregory, Gary D.
;
Ngo, Liem Viet
;
Bagozzi, …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Saved in:
3
Special issue: customer engagement in automated service interactions
Hollebeek, Linda D.
(
ed.
);
Sprott, David E.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012426830
Saved in:
4
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
5
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
Saved in:
6
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
7
Bygone eras vs. the good Ol' days : how consumption context and self-construal influence nostalgic appeal selection
Chang, Chun-Tuan
;
Feng, Ching-Chiao
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 589-615
Persistent link: https://www.econbiz.de/10011567087
Saved in:
8
Intergenerational appeal in advertising : impacts of brand - gender extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
Saved in:
9
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
10
Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun
;
De Gregorio, Federico
;
Jung, Jong-hyuok
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
Saved in:
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