//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Agante, Loise"
~person:"Alaei, Ali Reza"
~person:"Baek, Tae Hyun"
~person:"Dolnicar, Sara"
~person:"Smit, Edith G."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand image
7
Markenimage
7
Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
3
Brand management
3
Destination management
3
Destinationsmanagement
3
Markenführung
3
Tourism marketing
3
Tourismusmarketing
3
Werbewirkung
3
Advertising
2
Brand
2
Markenartikel
2
Werbung
2
destination image
2
Bewertung
1
Big Data
1
Big data
1
Brand extension
1
Brand loyalty
1
Children
1
DLF IIST
1
Designation of origin
1
Eigentümerstruktur
1
Evaluation
1
Event
1
Herkunftsbezeichnung
1
Holiday behaviour
1
Kaufentscheidung
1
Kinder
1
Likert
1
Markentransfer
1
Markentreue
1
Measurement
1
Messung
1
Multinationales Unternehmen
1
Ownership structure
1
Personality psychology
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Conference paper
1
Konferenzbeitrag
1
Language
All
English
7
Author
All
Agante, Loise
Alaei, Ali Reza
Baek, Tae Hyun
Dolnicar, Sara
Smit, Edith G.
Dens, Nathalie
4
Pelsmacker, Patrick de
4
Stylidis, Dimitrios
4
Stepchenkova, Svetlana
3
Assaf, A. Georges
2
Assaker, Guy
2
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Choi, Yung Kyun
2
Gnoth, Juergen
2
Kim, Hany
2
King, Ceridwyn
2
Knoll, Johannes
2
Ko, Eunju
2
Lai, Kun
2
Law, Chun Hung Roberts
2
Li, Mimi
2
Li, Xiang
2
Matthes, Jörg
2
Perdue, Richard R.
2
Petrick, James F.
2
Reichel, Arie
2
Shin, Hakseung
2
So, Kevin Kam Fung
2
Song, Ji Hee
2
Tung, Vincent Wing Sun
2
Wang, Ying
2
Aitken, Robert
1
Ali, Faizan
1
Apostolopoulou, Artemisia
1
Baloglu, Seyhmus
1
Barbieri, Carla
1
Barrio-García, Salvador del
1
Bashir, Makhmoor
1
Bastiaansen, Marcel
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
International journal of market research : JMRS ; the journal of the Market Research Society
2
Cutting edge international research
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting tourism destination image : a holistic measurement framework using big data
Bui, Vinh
;
Alaei, Ali Reza
;
Vu, Huy Quan
;
Li, Gang
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
6
,
pp. 1287-1307
Persistent link: https://www.econbiz.de/10013259010
Saved in:
2
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
3
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
4
When comparative valence frame affects brand extension evaluations : the moderating role of parent-extension fit
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011342914
Saved in:
5
The impact of event sponsorship on Portuguese children's brand image and purchase intentions : the moderator effects of product involvement and brand familiarity
Simões, Isabel
;
Agante, Loise
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 533-556
Persistent link: https://www.econbiz.de/10010412845
Saved in:
6
Validly measuring destination image in survey studies
Dolnicar, Sara
;
Grün, Bettina
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10009749895
Saved in:
7
Self-congruity theory : to what extent does it hold in tourism?
Boksberger, Philipp
;
Dolnicar, Sara
;
Laesser, Christian
; …
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
4
,
pp. 454-464
Persistent link: https://www.econbiz.de/10009247526
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->