The impact of event sponsorship on Portuguese children's brand image and purchase intentions : the moderator effects of product involvement and brand familiarity
Isabel Simões and Loise Agante
Year of publication: |
2014
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Authors: | Simões, Isabel ; Agante, Loise |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 3, p. 533-556
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Subject: | Veranstaltung | Event | Sponsoring | Sponsorship | Kaufentscheidung | Purchase decision | Markenimage | Brand image | Werbung | Advertising | Werbewirkung | Advertising effects | Zielgruppe | Target group | Kinder | Children | Portugal |
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