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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Fernsehwerbung"
~subject:"Sponsoring"
~subject:"Television advertising"
~subject:"Viral marketing"
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Search: subject_exact:"Werbewirkung"
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Consumer behaviour
Fernsehwerbung
Sponsoring
Television advertising
Viral marketing
Werbewirkung
306
Advertising effects
305
Advertising
175
Werbung
174
Konsumentenverhalten
126
Internet marketing
103
Online-Marketing
103
advertising
40
Brand management
37
Markenführung
37
Brand image
33
Markenimage
33
USA
30
United States
30
Product Placement
25
Product placement
25
Target group
23
Zielgruppe
23
Children
21
Gender
21
Geschlecht
21
Kinder
21
Search engine
21
Suchmaschine
21
Psychology of advertising
20
Werbepsychologie
20
Experiment
19
Social Web
18
Social web
18
Brand
17
Markenartikel
17
online advertising
16
Game theory
15
Spieltheorie
15
Sponsorship
15
Cognition
14
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Undetermined
100
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Article
156
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Article in journal
156
Aufsatz in Zeitschrift
156
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
1
Sammelwerk
1
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English
156
Author
All
Pelsmacker, Patrick de
6
Dens, Nathalie
5
Matthes, Jörg
4
Reijmersdal, Eva A. van
4
Tucker, Catherine
4
Buijzen, Moniek
3
Chang, Chun-Tuan
3
Diehl, Sandra
3
Eisend, Martin
3
Ko, Eunju
3
Mueller, Barbara
3
Naderer, Brigitte
3
Rozendaal, Esther
3
Russell, Cristel Antonia
3
Smit, Edith G.
3
Till, Brian
3
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Cauberghe, Verolien
2
Chang, Chingching
2
Chang, Hua
2
Cheong, Yunjae
2
Fossen, Beth L.
2
Fransen, Marieke L.
2
Gentry, James W.
2
Geuens, Maggie
2
Ham, Chang-Dae
2
Herrmann, Jean-Luc
2
Hill, Shawndra
2
Hudders, Liselot
2
Johnson, Garrett A.
2
Jun, Sunkyu
2
Kim, Kihan
2
Knoll, Johannes
2
Koinig, Isabell
2
Neijens, Peter C.
2
Noort, Guda van
2
Rauwers, Fabiënne
2
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Published in...
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International journal of advertising : the quarterly review of marketing communications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
146
Journal of business research : JBR
146
Journal of marketing communications
141
Journal of advertising research
104
Journal of advertising : official publication of the American Academy of Advertising
71
Journal of promotion management : JPM
70
Journal of promotion management : innovations in planning and applied research
70
Journal of retailing and consumer services
70
Psychology & marketing
66
International journal of internet marketing and advertising : IJIMA
56
European journal of marketing : EJM
43
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of current issues and research in advertising : JCIRA
33
The journal of product & brand management
33
Asia Pacific journal of marketing and logistics
29
Health marketing quarterly
27
The journal of consumer marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
26
International journal of sports marketing & sponsorship
24
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Journal of marketing
23
Marketing : ZFP ; journal of research and management
23
Marketing intelligence & planning
23
Young consumers : insight and ideas for responsible marketers
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
European journal of marketing
21
Journal of international consumer marketing
21
Journal of global marketing
20
International journal of consumer studies
18
Journal of consumer behaviour : an international research review
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
18
Journal of marketing research
17
Journal of the Academy of Marketing Science
17
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ECONIS (ZBW)
156
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1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
4
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
5
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
6
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
Saved in:
7
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
8
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
9
Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue
;
Geylani, Tansev
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
Saved in:
10
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
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