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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Deutschland"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Satisfaction"
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Search: subject_exact:"Markenbindung"
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Deutschland
Markenführung
Markenimage
Satisfaction
Brand loyalty
9
Markentreue
9
Consumer behaviour
7
Konsumentenverhalten
7
Brand
6
Brand image
6
Brand management
6
Markenartikel
6
brand loyalty
5
Beziehungsmarketing
4
Relationship marketing
4
Advertising effects
3
Werbewirkung
3
Celebrity endorsement
2
Celebrity-Werbung
2
Emotion
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social Web
2
Social web
2
brand attachment
2
Confidence
1
Customer retention
1
Customer satisfaction
1
Jugendliche
1
Kundenbindung
1
Kundenzufriedenheit
1
Luxury goods
1
Luxusgüter
1
Mobile Anwendung
1
Mobile application
1
Product counterfeiting
1
Produktpiraterie
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Reputation
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Augusto, Mário Gomes
1
Bartikowski, Boris
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Eisele, Anita
1
Ekinci, Yuksel
1
Fastoso, Fernando
1
Huber, Frank
1
Kim, Sojung
1
Koçak, Akın
1
Loermans, Annemijn C.
1
Meyer, Frederik
1
Neves, Cristiana
1
Smit, Edith G.
1
Torres, Pedro M.
1
Um, Nam-Hyun
1
Verlegh, Peeter
1
Wang, Siqi
1
Özer, Alper
1
Özer, Mehmet
1
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International journal of advertising : the quarterly review of marketing communications
Psychology & marketing
Journal of retailing and consumer services
25
The journal of product & brand management
25
The journal of brand management : an international journal
22
Journal of business research : JBR
19
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
10
European journal of marketing : EJM
8
International journal of internet marketing and advertising : IJIMA
8
Cogent business & management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Marketing intelligence & planning
5
SpringerLink / Bücher
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
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ECONIS (ZBW)
7
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1
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
2
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
3
The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando
;
Bartikowski, Boris
;
Wang, Siqi
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
Saved in:
4
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
5
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
6
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
7
Determinants for effects of celebrity negative information : when to terminate a relationship with a celebrity endorser in trouble?
Um, Nam-Hyun
;
Kim, Sojung
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 864-874
Persistent link: https://www.econbiz.de/10011595468
Saved in:
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