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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Brand image"
~type:"article"
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Search: subject_exact:"Consumer behaviour"
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Brand image
Consumer behaviour
417
Konsumentenverhalten
417
Einzelhandel
99
Retail trade
99
Advertising effects
95
Werbewirkung
95
Advertising
73
Werbung
73
Brand management
58
Markenführung
58
Markenimage
54
Beziehungsmarketing
52
Online retailing
52
Online-Handel
52
Relationship marketing
52
Internet marketing
39
Online-Marketing
39
Brand
35
Markenartikel
35
Food retailing
34
Lebensmitteleinzelhandel
34
Customer satisfaction
29
Kundenzufriedenheit
29
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26
United States
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Social Web
25
Social web
25
E-commerce
24
Electronic Commerce
24
Viral marketing
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Virales Marketing
24
Emotion
21
Gender
21
Geschlecht
21
Distribution channel
19
Vertriebsweg
19
Ladengestaltung
18
Product Placement
18
Product placement
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54
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English
54
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Dens, Nathalie
4
Pelsmacker, Patrick de
4
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Choi, Yung Kyun
2
Knoll, Johannes
2
Ko, Eunju
2
Matthes, Jörg
2
Smit, Edith G.
2
Aichner, Thomas
1
Alić, Adi
1
Arnaout, Jean-Paul
1
Baek, Tae Hyun
1
Belli, Alex
1
Beneke, Justin
1
Bhandari, Manu
1
Bianchi, Constanza
1
Bidmon, Sonja
1
Biswas, Abhijit
1
Boon Liat Cheng
1
Brandão, Amélia Maria Pinto da Cunha
1
Buijzen, Moniek
1
Calvo-Porral, Cristina
1
Caryn Kar Yan Ng
1
Castellucci, Luciano
1
Cavazza, Nicoletta
1
Cham Tat Huei
1
Chan, Fong Yee
1
Chan, Hung Fai
1
Chang, Hua
1
Chen, Ming-Yi
1
Chiu, Ching-I
1
Choi, Laee
1
David, Natalie
1
Davis, Lizhu Yu
1
Do, Hyunji
1
Dyer, Barbara
1
Eelen, Jiska
1
Forza, Cipriano
1
Frasquet Deltoro, Marta
1
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International journal of advertising : the quarterly review of marketing communications
The international review of retail, distribution and consumer research
Journal of business research : JBR
352
The journal of product & brand management
241
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
46
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
54
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1
Consumer-brand relationships with ai anthropomorphic assistant : role of product usage barrier, psychological distance and trust
Jham, Vimi
;
Malhotra, Gunjan
;
Sehgal, Nidhi
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10014292087
Saved in:
2
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
Saved in:
3
Consumer brand hate : the role of ambivalence
Valenzuela, Consuelo
;
Castellucci, Luciano
;
Trinidad …
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 100-125
Persistent link: https://www.econbiz.de/10012873364
Saved in:
4
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
5
What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.
;
Arnaout, Jean-Paul
- In:
The international review of retail, distribution and …
30
(
2020
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
Saved in:
6
The battle for commercial hearts and minds and the internal brand within a charity shop network in Ireland
O'Callaghan, Edmund
- In:
The international review of retail, distribution and …
29
(
2019
)
5
,
pp. 600-617
Persistent link: https://www.econbiz.de/10012209627
Saved in:
7
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
8
Factors influencing clothing interest and purchase intention : a study of Generation Y consumers in Malaysia
Cham Tat Huei
;
Caryn Kar Yan Ng
;
Lim, Yet-mee
;
Boon …
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10011884109
Saved in:
9
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
10
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
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